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Meta launches Instagram shopping tools targeting TikTok, with the commercial value of Instagram shopping agents being the most direct. Users can directly click on products in Reels or Feed to view details and complete purchases within the app without switching out, with deep integration with Stripe and PayPal for direct checkout. This upgrades Meta's advertising platform from a "traffic entry point" to a "transaction closed loop," directly improving ad monetization efficiency.
This is also Meta's core weapon to counter TikTok Shop.