China Mobile Migu's first NFT is about to be launched globally

On October 1st, China Mobile Migu announced that its first NFT is about to be launched. The first NFT released by its Web 3 product Meelier has started whitelist pre-sales and is scheduled to be officially launched globally on October 12th.

This NFT is based on characters from the popular mobile game "Panda Café" and adopts a development approach of "new scenes + new technology + new narratives." Meelier will be released in blind box form on a certain NFT trading platform, with a global limited edition of 2000 units, and will come with multiple gameplay features and user rights.

The Migu brand can be traced back to the "Wireless Music Migu Club" organized by China Mobile in 2008. In 2014, Migu Cultural Technology Co., Ltd. was officially established, becoming the sole operating entity for China Mobile's music, video, reading, gaming, and animation digital business sectors. The company consists of five subsidiaries: Migu Music, Migu Video, Migu Digital Media, Migu Interactive Entertainment, and Migu Animation, providing diversified services such as video, music, and digital reading.

The Meelier Milo series is the first NFT series launched by Migu under China Mobile. According to official information, Meelier Milo NFTs combine various rights through blockchain technology. Migu states that this series aims to change the traditional digital entertainment model and create a new digital experience and value exchange channel. As the first NFT series in China Mobile's Migu Metaverse ecosystem, it signifies the company's efforts in exploring unknown areas in the digital realm.

China Mobile's issuance of its first NFT has attracted widespread attention in the industry. This action not only demonstrates Migu's alignment with the trend of social and technological development as an entertainment ecosystem IP, but it is also surprising that China Mobile, as a state-owned enterprise, can actively participate in market frontiers.

In November 2021, at the China Mobile Global Partner Conference, Liu Xin, General Manager of Migu Company, shared Migu's metaverse development plan with the theme "Riding the 5G Information Express to Accelerate the Journey to the Metaverse." Migu has relied on computing power networks to explore and attempt various aspects in the field of the metaverse.

Based on a brand new Gamified interaction engine, Migu is committed to creating an immersive social interaction experience aimed at the metaverse. By developing a diverse range of software and hardware environments such as ultra-high-definition video, VR, AR, video ringtones, and smart cockpits, Migu aims to create a new way of socializing, achieving deep connections between people, between people and objects, and between objects, to meet higher levels of social needs.

Liu Xin stated that according to the development roadmap of the metaverse, Migu will continue to focus on five major directions: ultra-high-definition video, video ringtones, cloud gaming, cloud VR, and cloud AR. They will increase resource investment and deepen their efforts in the four major fields of "5G+MSC", "5G+video ringtones", "5G+cloud gaming", and "5G+XR", promoting the overall development level of the industry.

At the conference, Migu also released lightweight consumer-grade augmented reality glasses developed in collaboration with an augmented reality technology company. Liu Xin stated that in the future, Migu will continue to develop immersive content experiences for AR glasses, promote the AR transformation of modern social interactions, and gradually achieve the widespread application of AR glasses in daily life, making them an important gateway to exploring the metaverse.

Migu's launch of NFTs has caught the industry's attention. It is worth noting that Migu chose to release them on an international NFT trading platform based on the Ethereum public chain, rather than the commonly seen consortium chain model in China. This choice demonstrates Migu's clear understanding of the concepts of NFTs and digital collectibles, and it also makes people look forward to Migu's future actions in the Web3 space.