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袋鼠妈妈回应宣传与备案不符:已完成相关整改
近日,应采儿代言、宣称“6200万妈妈放心之选”的母婴护肤品牌袋鼠妈妈被曝涉嫌打“准孕妇”合规擦边球、宣传与备案不符。据报道,袋鼠妈妈在直播间、旗舰店及宣传视频中频繁使用“孕妈妈专用”“只为准孕妇安心”等表述,然而,在国家药监局国产特殊化妆品注册信息查询系统中,其备案产品均标注为“普通化妆品”,适用人群为“普通人群”,未取得“孕妇适用”的特殊化妆品注册资质。3月16日,袋鼠妈妈相关负责人称,“对于个别直播间主播存在表述不严谨的情况,我们诚恳接受监督与批评,已第一时间开展内部整改与宣导,目前已经完成相关整改并持续对主播开展相关培训。”(界面)