1. What is MELANIA (Melania Meme)

MELANIA (Melania Meme) is a cryptocurrency based on the Solana blockchain, launched by the team of the First Lady of the United States, Melania Trump.

On January 20, 2025, Melania Trump, the First Lady of the United States, announced the launch of the MELANIA meme coin named after her. This cryptocurrency market is attracting strong attention.

2. Background of MELANIA (Melania Meme) Issuance

2.1 Melania Meme goes live, triggering a crypto storm

On January 20, 2025, Melania Trump officially launched a cryptocurrency named after her - Melania Meme. This event quickly sparked widespread attention and intense discussion in the global cryptocurrency market. As another cryptocurrency project following the launch of the TRUMP token by Trump himself, the issuance background of Melania Meme is complex and multifaceted, involving celebrity effects, market trends, technological choices, and potential ethical issues.

Image source:https://melaniameme.com/

2.2 Celebrity Effect and Market Attractiveness

The issuance background of Melania Meme is closely related to the celebrity effect of the Trump family. As the First Lady of the United States, Melania has a huge supporter base, which provides a natural advantage for the market promotion of MELANIA token. According to Gate.io data, shortly after the launch, the circulating market value of Melania Meme exceeded 7.5 billion US dollars, demonstrating its strong market appeal.

In addition, Trump’s personal influence has also provided support for the release of Melania Meme. TRUMP token previously launched by Trump has achieved tremendous success in the market, with prices rising by over 4000% at one point. This success story has laid the market foundation for the release of Melania Meme and further sparked investors’ interest in celebrity-related cryptocurrencies.

2.3 Trends and Environment of the Cryptocurrency Market

The release of Melania Meme is closely related to the overall trend of the current cryptocurrency market. In recent years, as an emerging category of cryptocurrency, Meme coins have gradually become a popular choice in the market. According to Gate.io Research’s report, the market value of Meme coins has increased from 4% in 2022 to 11% in 2024. This growth trend indicates that investors are increasingly interested in high-risk, high-return Meme coins.

In addition, the global economic environment has also provided a fertile ground for the issuance of Melania Meme. Against the backdrop of rapid global monetary expansion, high-risk investments have become more attractive. Many retail investors are seeking new paths to wealth growth, and Meme coin, as an emerging financial instrument, meets this demand perfectly.

2.4 Social Media and Community Influence

In the issuance background of Melania Meme, the influence of social media and community cannot be ignored. Melania announced the issuance of the MELANIA token through her social media account, greatly increasing the exposure and market participation of the project in a way that directly targets supporters. In addition, as the first platform for Melania Meme, Gate.io’s innovation zone also lowers the technical threshold for user participation in on-chain projects through its technological advantages.

The widespread dissemination of social media has quickly attracted a lot of investors’ attention to Melania Meme. However, this rapid spread has also raised concerns about market manipulation and insufficient investor education. Many investors may participate in investment with insufficient understanding, thus facing higher risks.

Three, the token economics of MELANIA (Melania Meme)

Melania Meme (MELANIA) is a Meme coin based on the Solana blockchain, aiming to attract investors through celebrity effect and market speculation. Its token economics design includes token distribution, unlocking mechanism, application scenarios, and potential market impact. The following is a detailed analysis of its token economics.

3.1 Token Distribution Mechanism

The token distribution plan for Melania MEME is as follows:

Image source:https://melaniameme.com/

This distribution scheme shows the project team’s emphasis on its own operation and long-term development, while also attracting early supporters through community and public issuance.

3.2 Unlock Mechanism

The unlocking mechanism of Melania Meme is an important part of its token economics. Unlike the 3-year lock-up period for TRUMP tokens, the lock-up period for Melania’s team shares is only 30 days:

1. Days 1-30: Initial Lock-up Period;
2. Day 30: 10% of the team allocation has been unlocked (3% of the total supply);
3. Months 2-13: 90% remaining linear vesting: approximately 2.25% of the total supply released monthly;
4. 13th month: Completion of all vesting.

This short lock-up period design is intended to release liquidity quickly, but it has also raised concerns about market manipulation. Quick unlocking may cause the team to sell tokens in the short term, thus significantly impacting market prices.

Image source:https://melaniameme.com/

3.3 MELANIA (Melania Meme) Token Basic Information (Updated on 2025-1-20)

1. Market Cap: $1,259,497,186
2. Fully diluted market cap: $8,396,647,905
3. Total supply: 1,000,000,000
4. Maximum Supply: 1,000,000,000
5. Belongs to the public chain: SOL
6. Contract Address: FUAfBo2jgks6gB4Z4LfZkqSZgzNucisEHqnNebaRxM1P

3.4 MELANIA (Melania Meme) Token Market Performance (Updated on 2025-1-20)

Since its launch on January 20, 2025, Melania Meme has shown outstanding market performance:

• Market Cap: Shortly after its launch, Melania Meme’s circulating market cap quickly surpassed $7.5 billion.
• Price Volatility: Its price fluctuations are intense, demonstrating a high degree of market speculation. This volatility exposes investors to great risks.

However, its token economics design has also sparked widespread controversy and criticism. For example, the rapid unlocking mechanism of team shares is seen as a potential threat to market stability. In addition, due to the highly concentrated token distribution, 80% of the total supply is concentrated in just 3 wallet addresses, further exacerbating market instability.

Currently, MELANIA (Melania Meme) has been listed on the Gate.io spot trading area.Click to go to trade!

4. How to Buy MELANIA (Melania Meme) for Beginners

4.1 Buy MELANIA through the Gate.io spot trading area

Step 1: RegisterGate.ioAccount and complete account KYC verification;

Step 2: Recharge USDT on the chain and confirm the arrival;

Click on the top right corner of the page [Deposit] to enter the deposit page, select [Currency] USDT, select the network, recommend TRC20, confirm the address. Then withdraw USDT from other platforms to Gate.ioPlatform, wait for on-chain confirmation of receipt.

Step 3: Go to the spot MELANIA/USDT trading pair and complete the transaction.

From the top navigation bar, select ‘Trade’ - ‘Spot Trading’, search for ‘MELANIA’, enter the MELANIA/USDT trading page, input the price and quantity, and then confirm the purchase after verifying the details.

4.2 Purchase through Moonshot

Users can use traditional payment methods such as Apple Pay, Visa, Mastercard, Venmo, as well as cryptocurrency payment methods such as USDC, SOL, etc., to purchase TRUMP coins on Moonshot.

Fifth, the controversy sparked by MELANIA (Melania Meme)

The launch of MELANIA (Melania Meme) has triggered various controversies, involving issues such as ethics, law, market manipulation, and the abuse of celebrity effects. Here is a detailed analysis of the main controversies it has sparked:

5.1 Ethical Controversy: Blurring the Boundaries between Government Roles and Business Interests

As the First Lady of the United States, Melania Trump’s public image is closely related to her political role. The launch of Melania Meme is considered to blur the line between government role and business interests. Specific controversies include:

1. Using public influence for profit: Melania has been criticized for issuing MELANIA tokens, which are seen as leveraging her public persona and influence for financial gain. This behavior has sparked a debate about whether celebrities should use their public image for commercial activities.
2. Potential Misleading to Supporters: Melania Meme is promoted as a way to ‘support’ and ‘participate’ in Melania, but its website clearly states that the token is ‘not for investment purposes’. This statement is considered potentially misleading to investors, especially those who lack a sufficient understanding of cryptocurrency risks.

5.2 Market Controversy: Impact on the Cryptocurrency Market

The launch of Melania Meme has had a significant impact on the cryptocurrency market and caused instability in the market:

1. Impact on TRUMP Coin: The launch of the Melania Meme has led to a significant decline in the value of TRUMP Coin, indicating a competitive relationship between the two. This phenomenon has sparked a discussion about the potential conflicts of interest between celebrity projects.
2. Market volatility and investor losses: The launch of Melania Meme has triggered intense market fluctuations, causing significant losses to many investors in a short period of time. This volatility has raised doubts among market participants about its sustainability and stability.
3. The speculative nature of MEME coins: As a type of MEME coin, Melania Meme is considered to lack practical economic utility, and its value mainly depends on market speculation. This speculative nature has raised concerns about the overall stability of the cryptocurrency market.

5.3 Abuse of Celebrity Effect

The act of celebrities issuing cryptocurrencies has sparked discussions about the abuse of the celebrity effect:

1. The risks of celebrity endorsements: Melania and Trump’s promotion of MELANIA and TRUMP tokens through their social media accounts has attracted a large number of fans and investors. Such celebrity endorsements are considered to potentially mislead investors into investing based on celebrity influence rather than project fundamentals.
2. The erosion of public trust: The behavior of celebrities using their influence to issue cryptocurrencies may undermine public trust in celebrities and the cryptocurrency market.

The launch of Melania Meme has sparked controversy on multiple fronts, involving ethics, legality, market manipulation, and the abuse of celebrity effects. These controversies not only pose challenges to investor protection but also trigger discussions on cryptocurrency market regulation and celebrity behavior norms. With the continuous development of the cryptocurrency market, balancing the relationship between celebrity influence and investor protection will become an important issue for future regulation.

Conclusion

MELANIA (Melania Meme) has rapidly become the focus of the cryptocurrency market since its launch on January 20, 2025. According to the statistics of Gate.io data platform, the circulating market value of Melania Meme has quickly exceeded 7.5 billion US dollars in a short period of time. This performance demonstrates its strong market appeal and investor enthusiasm, but it has also sparked widespread discussions about market manipulation and risks.