1. Introduction

On December 31, 2024, the world’s richest man Elon Musk caused a sensation on the social media platform X with a series of actions. He changed his account name to ‘Kekius Maximus’ and replaced his profile picture with a green frog image representing the meme coin, namely ‘Pepe frog’ dressed in ancient Roman clothing and holding a video game controller. This sudden change instantly sparked heated discussions online, with his 210 million fans speculating on the deeper meaning behind it.

The name ‘Kekius Maximus’ combines multiple elements. ‘Kekius’ seems to be a Latinized version of ‘kek’, originally used among gamers as an expression of ‘laughter’, but in recent years it has become associated with the alternative right, and it is also the name of an ancient Egyptian dark god, often depicted as a frog-headed figure; ‘Maximus’ evokes the heroic character Maximus Decimus Meridius portrayed by Russell Crowe in the movie Gladiator.

Elon Musk’s move immediately triggered a chain reaction in the cryptocurrency world, with the meme coin named after his new nickname skyrocketing in price. According to related data, after Musk changed his nickname, the value of the meme coin Kekius Maximus surged by over 900% as of the evening of December 31st, quickly surpassing a market cap of over $40 million in just a few hours, with a short-term increase exceeding 11200%. The 24-hour trading volume reached $108 million at one point, making it the hottest Meme token on the Solana blockchain. At the same time, another token related to the concept of ‘Kekius Maximus,’ KEKIUS, appeared on the Ethereum blockchain. With Musk mentioning ‘Kekius Maximus’ for the second time, its price soared, and its market cap temporarily rose to $76 million. This is not the first time Musk has caused fluctuations in the cryptocurrency market. Back in November 2024, when he was appointed as the head of the newly established ‘Department of Government Efficiency’ (DOGE) by Trump, the price of Dogecoin surged by over 20% in a single day.

2. Detailed Description of the Kekius Maximus Incident

2.1 Event Process

On December 31, 2024 (local time), Elon Musk changed his account name on the social media platform X from “Elon Musk” to “Kekius Maximus” and replaced his profile picture with an image of “Pepe the Frog” dressed in ancient Roman attire, holding a video game controller. This sudden move immediately captured the attention of his 210 million followers and a wide range of internet users. Given Musk’s immense influence in the fields of technology, business, and social media, the news quickly spread, becoming a trending topic across major online platforms.

After Musk completed the renaming and avatar change, the cryptocurrency market quickly reacted. The meme coin Kekius Maximus, which shares the same name as the new nickname, started to rise sharply. According to CoinGecko data, before Musk changed his nickname, the price of Kekius Maximus was only hovering around $0.0112, in a relatively unnoticed state. However, just a few hours after the renaming, the price of this meme coin soared, with an increase of over 9 times on December 31, 2024. As of January 1, 2025, the price of Kekius Maximus continued to maintain a strong upward trend, reaching a peak of $0.40. Its market value also rapidly climbed, quickly surpassing $40 million, with a short-term increase exceeding 11200%. The 24-hour trading volume reached $108 million, making it the most eye-catching meme token on the Solana network.

Meanwhile, another token related to the concept of ‘Kekius Maximus’, KEKIUS, has also appeared on the Ethereum chain. With Musk mentioning ‘Kekius Maximus’ for the second time, KEKIUS saw a dramatic increase in price, with a market value soaring to 76 million US dollars at one point. Behind the market frenzy, some investors have started to worry about the excessive overvaluation of the price. Around 5:00 am on January 2nd, the price of Kekius Maximus experienced a ‘cliff-like’ decline, plummeting to 0.077 US dollars. As of 2:46 pm on January 2nd, its price had dropped to around 0.1085 US dollars, with a 24-hour drop of 54.3%. Subsequently, the price of Kekius Maximus fluctuated around 0.11 US dollars, falling by nearly 70.9% from its historical high of 0.401 US dollars, and its market value also significantly shrank. On January 1st local time, Musk changed his screen name on platform X back to his original English name, Elon Musk, sparking further speculation in the market about the subsequent impact of this renaming event.

2.2 Interpretation of Relevant Cultural Symbols

The name ‘Kekius Maximus’ contains rich and complex cultural symbolic connotations. ‘Kekius’ seems to be a Latinized version of ‘kek,’ which originally originated from the online game ‘World of Warcraft.’ In the game setting, when an Orc player types ‘lol’ (meaning laughter), players of other races see ‘kek,’ originally intended to mean ‘haha laughter.’ However, in recent years, ‘kek’ has gradually become associated with alternative right-wing ideologies in online cultural dissemination. It is also considered the name of an ancient Egyptian god of darkness, often depicted as a frog-headed figure, which echoes the image of Pepe the Frog used by Musk this time. In this context, the frog image is endowed with mysterious, ancient, and culturally and politically significant meanings.

“Maximus” is closely related to the famous movie “Gladiator” released in 2000. The protagonist of the movie, Maximus Decimus Meridius, is a heroic and legendary character. He represents courage, justice, and the struggle against power. This name carries values of heroism, honor, and sacrifice in movie culture. Musk combines “Kekius” with “Maximus” to create a new symbol full of contradictions and conflicts, incorporating elements related to alternative right-wing in internet subculture while also integrating the values represented by the positive hero image in the movie. This combination has sparked widespread speculation about its true intent.

Pepe the Frog, originally a comic character that debuted in 2005, gained widespread popularity on the internet with its cute and quirky image, becoming a popular emoji. However, during the 2016 US presidential election, Pepe the Frog was openly associated by Hillary Clinton’s team with ‘white supremacy’ and the extreme right. Subsequently, Pepe the Frog gradually became a symbol of white nationalists and internet trolls in online public opinion, and was imbued with negative political connotations. Musk chose Pepe the Frog as his avatar, dressed in ancient Roman attire and holding a video game controller, further reinforcing its cultural and political symbolic significance. The ancient Roman attire represents ancient power, order, and rule, while the video game controller symbolizes modern entertainment, the virtual world, and youth culture. Combined with the controversial political symbolism associated with Pepe the Frog itself, this entire avatar conveys a complex message, encompassing playful references to popular culture and internet culture, while seemingly subtly expressing a certain political stance or attitude.

2.3 Market directly responds

Elon Musk’s change of nickname to “Kekius Maximus” has had an immediate and significant impact on the cryptocurrency market, with the most prominent effect being the skyrocketing price and market value of the meme coin of the same name, Kekius Maximus. Before the name change, the price of Kekius Maximus was low, attracting little attention. However, within a few hours of Musk completing the renaming operation, its price began to surge dramatically. According to CoinGecko data, on December 31, 2024, the price of this meme coin increased more than 9 times, a surge that is extremely rare in the cryptocurrency market, fully demonstrating the powerful driving force of Musk’s personal influence on the market.

By January 1, 2025, the price of Kekius Maximus continued to rise, reaching a peak of $0.40, with a total market value also increasing significantly, quickly breaking through $40 million, and a short-term increase of over 11200%. This rapid market value growth far exceeded market expectations, making Kekius Maximus the focus of the cryptocurrency market in a short period of time. Its 24-hour trading volume also performed remarkably, reaching $108 million at one point. Such high trading volume reflects the market’s high attention and influx of funds into this meme coin. Many investors were influenced by the Musk renaming event and bought Kekius Maximus, hoping to profit significantly from the market volatility triggered by the celebrity effect.

Meanwhile, another token related to the concept of ‘Kekius Maximus,’ KEKIUS, has also experienced a sharp price increase on the Ethereum chain. With Musk mentioning ‘Kekius Maximus’ for the second time, the market value of KEKIUS once rose to 76 million USD. This indicates that Musk’s actions not only affected the meme coin of the same name on the Solana chain, but also caused a ripple effect on other tokens related to this concept in the entire cryptocurrency market, further highlighting his enormous appeal in the cryptocurrency field. However, such price surges triggered by celebrity effects often come with significant risks. In the early hours of January 2nd, the price of Kekius Maximus suddenly experienced a ‘cliff-like’ drop, with a 24-hour decline of 54.3%, rapidly plummeting from its peak, causing severe losses for many investors who bought in during the price surge. This drastic price fluctuation fully reflects the highly speculative and unstable nature of the meme coin market, and serves as a warning for investors to remain cautious when facing market trends driven by celebrity effects.

2.4 KEKIUS token market performance

1. Market Cap: $26.87M
2. Circulation: 1.00B KEKIUS
3. Total supply: 1.00B KEKIUS
4. Market Performance

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Risk Warning: Cryptocurrency projects may have high volatility and high risk. Please trade cautiously and be aware of the risks!

3. Analysis of Musk’s Influence in the Cryptocurrency Market

3.1 Past Influential Cases

Elon Musk’s influence on the cryptocurrency market has been long-standing, with Dogecoin being the most typical example. In 2019, Musk referred to himself as the ‘Dogecoin Father’ on Twitter, instantly drawing market attention. This statement led to a certain degree of price increase for Dogecoin, opening up a broader market and bringing Dogecoin into the view of more investors. Since then, Musk has repeatedly posted Dogecoin-related content on Twitter, stating that Dogecoin is the ‘people’s cryptocurrency’ and hinting that Tesla may accept Dogecoin as a payment method. These tweets have greatly driven up the price of Dogecoin. On April 1, 2021, Musk stated that SpaceX would take Dogecoin to the moon, leading to a surge of over 14% in Dogecoin’s price, initiating a significant upward trend. On May 8, the price of Dogecoin reached an all-time high of $0.740796, a surge of over 1200% from the price on April 1.

But Musk’s remarks are not always positive. On May 9, 2021, Musk called Dogecoin a ‘hustle’ on the long-running American entertainment show ‘Saturday Night Live,’ causing Dogecoin to plummet by more than 30%. In 2025, Musk’s silence also triggered panic among Dogecoin investors, with the market value evaporating by more than 30% from its peak, and the price falling to a low of $0.17. Investors were worried that Musk no longer supported Dogecoin, leading to a sharp drop in prices.

In the bitcoin market, Musk’s influence is also significant. On January 29, 2021, Musk changed his personal profile on Twitter to “#bitcoin,” causing the price of bitcoin to rise by over 18%, reaching $38,000. On February 8, Tesla announced that it had purchased $1.5 billion worth of bitcoin and expressed a desire to accept bitcoin as a payment method for its products. Stimulated by this news, the price of bitcoin surged by over $7,000 in a single day, surpassing $47,000 and exceeding Tesla’s market value. On February 20, Musk changed his Twitter profile picture to a cartoon character holding a bitcoin symbol and posted several related tweets. On that day, bitcoin surged past $56,000, entering the “trillion-dollar club.” However, Musk’s subsequent remarks also triggered a decline in the price of bitcoin. In the early hours of May 17, Musk responded to a tweet claiming “Tesla will sell its bitcoin assets,” saying “indeed.” He also questioned the “decentralization” of bitcoin. As a result, the price of bitcoin experienced a short-term plunge, dropping to a low of $42,212, with a 24-hour decline of over 10%.

3.2 Reasons for Influence Formation

Musk’s huge influence in the cryptocurrency market first stems from his astonishing personal wealth. As of December 2024, Musk’s wealth reached an astonishing $447 billion on December 12th after a significant increase on December 11th, making him the first super billionaire in human history to surpass the $400 billion milestone. His wealth is mainly attributed to successful investments in various fields such as Tesla and SpaceX. For instance, Tesla’s market value once exceeded $1 trillion, making it one of the most successful car companies in history; SpaceX, with its reusable rocket technology and the Starlink global satellite internet project, reached an estimated valuation of $250 billion in 2024, becoming one of the most valuable private aerospace companies globally. Such a massive wealth enables him to wield significant influence in the financial market, with investors often paying attention to his investment trends and statements, believing that they may contain substantial business opportunities and market trends.

Elon Musk’s outstanding achievements in the field of technology have also earned him high prestige in the cryptocurrency market. The companies he leads, such as Tesla, are leading global change in the electric vehicle sector, promoting the popularization and development of new energy vehicles; SpaceX is breaking the traditional aerospace industry by lowering the cost of space exploration with reusable rocket technology and constructing a global satellite internet through the Starlink project. These achievements have made him synonymous with technological innovation. Investors believe in his keen insight into emerging technologies and industry trends, so when he ventures into the cryptocurrency field, investors are willing to follow in his footsteps, believing that his involvement signifies huge potential for the cryptocurrency market.

In addition, Musk has a huge fan base on social media. On social media platform X (formerly Twitter), he has 210 million followers, and each of his tweets can quickly spread and attract widespread attention. The immediacy and spread of social media allow his views and remarks to spread globally in a short period of time, directly impacting investors’ decisions. His comments on cryptocurrency on social media often spark heated discussions in the market and lead to investors’ herd behavior, thus exerting a significant influence on cryptocurrency prices.

3.3 The Mechanism of Influence

Elon Musk’s remarks and actions on social media, like a giant rock thrown into the cryptocurrency market, can trigger a series of chain reactions, profoundly affecting investor psychology and market trends. When Musk posts comments related to cryptocurrency on social media, it first attracts the attention of his huge fan base. These fans come from different fields, including technology enthusiasts, investors, cryptocurrency practitioners, etc., and they have a high degree of attention and trust in Musk’s views and actions. For example, when Musk expresses optimism about Dogecoin, his fans tend to believe that Dogecoin has investment value, and this view quickly spreads on social media platforms, attracting more attention and discussion from investors.

The characteristics of social media propagation enable information to spread rapidly, forming a public opinion atmosphere. In the process of information dissemination, investors’ psychology undergoes significant changes. They are influenced by herd mentality and the ‘herd effect.’ When they see a lot of positive comments from Musk about a certain cryptocurrency, they will worry about missing investment opportunities, leading to panic buying behavior. Driven by this psychology, a large number of investors rush into the market to buy related cryptocurrencies, causing a sharp increase in market demand. In the market supply-demand relationship, a significant increase in demand will drive prices up. Taking Dogecoin as an example, when Musk mentions Dogecoin multiple times on Twitter and expresses optimism, a large number of investors follow suit to buy in, causing the market demand for Dogecoin to far exceed supply, resulting in a significant price surge in a short period of time.

Conversely, when Musk makes negative comments or remains silent, investors’ confidence is hit. They will worry about the future development of cryptocurrency, generate panic, and then sell their cryptocurrencies, leading to an increase in market supply, a decrease in demand, and a price drop. This change in investor sentiment triggered by Musk’s comments and the resulting changes in market supply and demand relationships have formed a unique mechanism of influence in the cryptocurrency market, enabling him to influence to a certain extent the price trends and market sentiment of cryptocurrencies.

4. in-depth analysis of the reasons for the surge of Kekius Maximus

4.1 Celebrity Effect Drive

Elon Musk has a very high level of fame and extensive influence globally. He is not only the leader of well-known companies such as Tesla and SpaceX but also a synonym for technological innovation and business success. His personal brand value is extremely high, establishing a strong level of trust in the minds of investors, and he is seen as a representative figure with foresight and excellent business insight.

In the cryptocurrency market, every word and action of Musk is like a blockbuster bomb that can trigger strong market reactions. His attitude towards cryptocurrencies and the frequency of mentioning related topics directly affect investors’ confidence and investment decisions in specific cryptocurrencies. Taking Dogecoin as an example, since 2019 when Musk claimed himself as the ‘Dogecoin Father,’ the price of Dogecoin has been fluctuating frequently along with his tweets. He has expressed optimism about Dogecoin several times on Twitter, greatly increasing the visibility and market acceptance of Dogecoin, and the price has soared as a result.

This time, Musk changed his account name to “Kekius Maximus” and changed to a Pepe the Frog avatar, immediately triggering market attention to the meme coin Kekius Maximus with the same name. Investors, based on their high trust in Musk’s personal brand, believe that his behavior may conceal optimism for the meme coin or some commercial intent, and therefore follow suit to buy. This investment behavior driven by the celebrity effect has brought a large amount of capital inflow to Kekius Maximus in a short period of time, leading to a substantial rise in its price and market value.

4.2 Market Speculation Atmosphere

The cryptocurrency market itself has high risks and high volatility, attracting a large number of speculators seeking high returns. Compared to traditional financial markets, the cryptocurrency market has a lower entry barrier, relatively flexible trading rules, and is not restricted by geography and time, allowing investors to participate more conveniently. At the same time, the cryptocurrency market lacks a sound regulatory mechanism, with serious information asymmetry, and prices are easily affected by various factors, leading to significant fluctuations, all of which provide fertile ground for speculative activities.

As a special category in cryptocurrencies, meme coins rely more on market sentiment and social media dissemination, lacking practical applications and stable value support, and having a stronger speculative nature. In such a market environment, investors are often easily influenced by the ‘herd effect’ and the fear of missing out (FOMO). When Musk’s name change sparked widespread discussion of Kekius Maximus on social media, investors saw people around them buying in succession, fearing missing out on this money-making opportunity, and blindly following the trend, making investment decisions solely based on market hype and others’ actions without fully understanding the meme coin.

In addition, investors in the cryptocurrency market generally have a strong adventurous spirit and speculative mentality, expecting to make high profits by seizing market hotspots and short-term price fluctuations. The sudden surge of Kekius Maximus met investors’ pursuit of high returns, further fueling the speculative atmosphere in the market, attracting more investors to enter and driving prices to continue rising.

4.3 Characteristics of memetic coins

Meme coin is a cryptocurrency based on internet culture and meme propagation, with a significantly different mechanism for value formation compared to traditional cryptocurrencies. Its value is not based on technological innovation, practical applications, or intrinsic economic value, but mainly relies on the support and propagation of the online community. As a cultural phenomenon that spreads rapidly on the internet, internet memes can attract a large number of users’ attention and participation in a short period of time, forming a strong community cohesion.

As a meme coin, Kekius Maximus is closely linked to popular internet culture elements. The ‘Kekius’ associated ‘kek’ culture, the movie hero image implied by ‘Maximus,’ combined with the controversial and widely spread internet symbol Pepe the Frog, quickly sparked discussions and topics within the online community. These cultural elements have piqued the interest and curiosity of users, attracting a large number of internet culture enthusiasts and meme coin investors.

The community-driven nature of meme coins makes their prices highly sensitive to social media reactions. When the Musk renaming event sparked discussions on social media, the Kekius Maximus topic quickly became popular, with a large number of users sharing and discussing it on social media, further expanding its visibility and influence. The active participation and dissemination by community members attracted more potential investors, who, based on their identification with internet culture and pursuit of market trends, have been buying Kekius Maximus, driving its price continuously upwards. This value formation mechanism based on internet culture and community dissemination is one of the key reasons why meme coins can experience significant price fluctuations in a short period of time.

5. The various impacts caused by the Kekius Maximus incident

5.1 to the cryptocurrency market

Musk’s renaming triggered a surge and fall of Kekius Maximus, causing a multidimensional impact on the cryptocurrency market, significantly exacerbating market volatility. After Musk renamed on December 31, 2024, the price of Kekius Maximus surged by over 900% in a short period, with a market value exceeding 40 million US dollars. This rapid rise attracted a large amount of capital inflow into the meme coin market, boosting overall trading activity in the cryptocurrency market. However, in the early hours of January 2, Kekius Maximus’ price experienced a ‘cliff-like’ drop, with a 24-hour decline of 54.3%. Such drastic price fluctuations led to a sharp increase in market risk, with investors’ panic spreading rapidly in the market, resulting in significant fluctuations in the overall cryptocurrency market, affecting the prices of other meme coins and some mainstream cryptocurrencies to varying degrees, significantly enhancing market uncertainty.

This event has had a huge impact on investors’ cryptocurrency investment philosophy. For a long time, the investment philosophy that investors have followed in the cryptocurrency market, such as fundamental analysis based on projects, evaluation of technological innovation, judgment of market supply and demand relationships, etc., has been seriously challenged in the Kekius Maximus event. Kekius Maximus itself lacks practical application value and stable economic foundation support, and its price is mainly influenced by Musk’s personal behavior and social media dissemination. This has made investors realize that in the cryptocurrency market, especially in the field of meme coins, the influence of celebrity effects and social media dissemination far exceeds traditional investment analysis factors. Many investors have begun to rethink their original investment strategies, reexamine the risk-return relationship of cryptocurrency investments, pay more attention to the influence of market sentiment and social media dynamics on investment decisions, and gradually shift their investment philosophy from traditional value investment to focusing more on market trends and short-term fluctuations.

The Kekius Maximus incident has also attracted high attention from regulatory authorities to the cryptocurrency market. Regulatory authorities are concerned that the arbitrary actions of celebrities may lead to market manipulation and investor protection issues. Musk, as a public figure with huge influence, his name change behavior can cause significant fluctuations in cryptocurrency prices in a short period of time, which makes regulatory authorities aware of the existing loopholes in the current cryptocurrency market regulation. Regulatory authorities may strengthen the supervision of the cryptocurrency market, formulate stricter rules and systems to regulate the behavior of market participants, prevent market excessive fluctuations and potential market manipulation caused by celebrity effects, and maintain the fairness, justice, and stability of the market.

5.2 For Investors

Elon Musk’s name change has caused a significant fluctuation in the price of Kekius Maximus, which has had a huge impact on investors’ psychology. Investors have a deep understanding of Musk’s influence in the cryptocurrency market. His past remarks and actions have repeatedly triggered drastic fluctuations in cryptocurrency prices, making investors highly attentive to his every move. When Musk changed his account name to ‘Kekius Maximus’, investors, based on their trust in him and pursuit of market opportunities, rushed to buy the meme coin with the same name. However, the subsequent ‘cliff-like’ drop of Kekius Maximus caused many investors to suffer severe losses, leading to strong feelings of panic and anxiety among them. They began to doubt their investment decisions and fear the market’s uncertainty. This psychological state has spread widely among cryptocurrency investors, affecting their subsequent investment behaviors and decisions.

In terms of investment decisions, investors have become more cautious and rational. After experiencing the Kekius Maximus incident, investors have realized the high risk and uncertainty of the cryptocurrency market, especially the significant influence of meme coin market by celebrity effects and social media. They no longer blindly follow the trend for investment, but pay more attention to in-depth research and analysis of cryptocurrency projects, including fundamental factors such as the project’s technical strength, application scenarios, and team background. When facing investment opportunities triggered by market hotspots and celebrity effects, investors will think more calmly, evaluate risks and returns, and no longer be easily influenced by market sentiment. For example, when there are subsequent cryptocurrency price fluctuations caused by celebrity remarks or actions, investors will comprehensively analyze various factors, rather than simply following the crowd to buy or sell.

This event has greatly increased investors’ risk awareness. Investors have a deep understanding that the cryptocurrency market, especially the meme coin market, experiences extremely volatile price fluctuations and is easily influenced by various non-economic factors. They realize that even cryptocurrencies seemingly endorsed by powerful celebrities may carry significant risks. Investors are now paying more attention to risk control, properly diversifying assets in their investment portfolios, reducing the proportion of investment in a single cryptocurrency, and spreading investment risks. At the same time, investors are also paying closer attention to market regulatory developments, understanding relevant policies and regulations to avoid losses due to policy changes.

5.3 The Interconnection between Social Media and Financial Markets

Elon Musk’s name change triggered the Kekius Maximus event, fully demonstrating the key role of social media in the dissemination of information in financial markets. Social media platforms have the characteristics of immediacy, wide coverage, and interactivity, and information can spread globally in an instant. Musk’s behavior of changing the account name and avatar on social media platform X quickly attracted global attention and discussion through the rapid dissemination of social media. Information related to Kekius Maximus quickly spread on social media, attracting the attention of a large number of investors, enabling them to access this information for the first time and make investment decisions based on it. Social media not only has a fast dissemination speed but also a wide coverage, able to convey information to corners that traditional financial media find hard to reach, allowing more people to participate in discussions and investments in the financial market, greatly expanding the dissemination range and influence of financial market information.

This incident also reveals new trends and patterns of how social media influences the financial market. In the past, the financial market was mainly influenced by traditional factors such as macroeconomic data and corporate financial conditions. However, now non-traditional factors such as celebrity statements on social media, internet cultural phenomena, etc., are increasingly impacting the financial market. As a super influencer on social media with 210 million followers, Musk’s every move can attract widespread attention and discussion on social media, thereby affecting investors’ emotions and decisions. This celebrity effect based on social media, driving fluctuations in the financial market, has become a new trend. As a cryptocurrency based on internet culture and social media dissemination, meme coins’ value relies more on social media dissemination and community recognition. Popular topics, emojis, internet memes, and other elements on social media could all become driving factors for meme coin price fluctuations, creating a new investment model deeply integrating social media with the financial market.

Conclusion

Elon Musk changing his account name to ‘Kekius Maximus’ and replacing the Pepe frog avatar has caused a huge stir in the cryptocurrency market. From the process of the event, this behavior led to the short-term skyrocketing and plummeting of the meme coin Kekius Maximus with the same name, with its market value soaring to over 40 million USD, a short-term increase exceeding 11200%. However, it then experienced a ‘cliff-like’ drop, with a 24-hour decline of 54.3%, fully demonstrating the high volatility and speculation in the cryptocurrency market, especially in the meme coin market.

For investors, it has impacted their psychology, prompting them to be more cautious and rational in investment decisions, and enhancing risk awareness; in the linkage between social media and the financial market, it highlights the crucial role of social media in the dissemination of financial market information, revealing new trends and patterns of social media influencing the financial market. By comparing with similar cases of celebrities influencing cryptocurrencies, we realize that investors should invest rationally, regulatory agencies need to strengthen supervision, and celebrities participating in cryptocurrency market activities should maintain a cautious and responsible attitude.