Newsmax Adds TRUMP Crypto to Corporate Treasury

The cryptocurrency space has recorded more institutional adoption despite market volatility. Media giant Newsmax is the latest to turn to the crypto market as a store of wealth. Newsmax’s board of directors has sanctioned a move to invest $5 million in crypto as a strategic asset reserve.

How Significant is Newsmax’s $5 million Bet?

Notably, the $5 million funds will be used to acquire Bitcoin (BTC) and Official Trump (TRUMP). It is unclear at this point how much of the funds will be allocated to either coin. However, the move is sparking different reactions in the broader cryptocurrency space.

One major concern among market observers is the choice of Official Trump, a memecoin. The asset class is not generally a first or second choice for treasury firms. Despite his reservations, the market reacted positively to the news of Newsmax adding TRUMP to its corporate treasury.

Additionally, Newsmax’s $5 million investment in Bitcoin and Trump memecoin is a tiny fraction of its $1.4 billion valuation. Experts say the investment will likely not give investors significant exposure to crypto.

Newsmax CEO Explains Vision Behind Bitcoin and TRUMP

A sector of the crypto market considers the move a publicity stunt. Newsmax is very pro-Trump in its reporting and news slant. Some believe the move is a way for the media giant to improve its branding and show off its ideological credentials.

Speaking on the crypto corporate treasury, Newsmax CEO Christopher Ruddy stated that Bitcoin was chosen as the coin is positioning itself as the ‘gold standard of cryptocurrency.’ Ruddy insists the company’s decision to add it to its reserve was strategic.

He explained that the addition of the Trump coin was to use the value to track the success of President Donald Trump. Ruddy claims so far the administration has been impressive, and Newsmax is excited to add the memecoin to their crypto plan.

NMAX Stock Gains as Market Responds to Crypto Move

Worth mentioning is the fact that Newsmax was listed on the New York Stock Exchange in March 2025. The firm raised $300 million through private capital and an IPO offering.

Meanwhile, NMAX stock registered a 3% uptick in after-hours trading following the announcement of committing $5 million to crypto assets.

As of this writing, Official Trump exchanged hands at $5.95, a 1.35% increase in the last 24 hours. Bitcoin also registered a 1.4% increase to trade at $108,409.77 within the same time frame.

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