Gate App Unveils Comprehensive Upgrade: Redefining Product Recognition through International Visual Design and Brand Experience

From Utility Interface to Brand Gateway: Elevating User Perception Through International Visual Design

The most notable change in the new Gate App is its fully refreshed visual experience. The layout is clearer, core entry points are more focused, and the overall navigation flow is significantly more intuitive, allowing users to operate faster without needing to relearn their habits. Whether trading, managing assets, making cross-chain transfers, or exploring Web3 features, users can now locate essential functions more naturally and take action with fewer steps.

The visual language has also been unified and refined: cleaner color schemes, smoother transitions, and a clearer hierarchy contribute to a lighter, more immersive experience with fewer distractions. The homepage, for the first time, adopts a branded visual presentation by showcasing the Internationalization Promotion Video in cooperation with Oracle Red Bull Racing in F1, so that users can feel our brand’s energy and sense of speed as soon as they enter the App. For new users, this means lower onboarding friction; for existing users, it’s a leap from a tool-like interface to an international product UX with fresh brand recognition.

Performance and Experience in Parallel: Speed Optimized for Trading and Multi-Scenario Tasks

The upgraded app introduces deep performance optimizations across response times, animations, data refresh, and multi-scene switching. For high-frequency traders, this results in faster order execution, position adjustment, and market viewing. With smarter caching and an optimized concurrent processing architecture, the app maintains stable responsiveness even during network congestion or heightened market volatility.

Through enhanced caching logic and concurrent processing optimizations, the app maintains low latency even during periods of high network load or intense market volatility. For Gate, these underlying performance upgrades not only accelerate the user’s operational rhythm but also provide more reliable support for decision-making in high-pressure markets.

A Branded Entry Experience: Unify the Interface Structure and Optimize the Complete User Path

From an interaction design perspective, the new Gate App restructures its overall architecture around the user journey, forming a more unified experience framework through consistent brand expression. Page transitions feel more natural, and information is organized with greater clarity, ensuring smoother browsing, operations, and navigation while reducing cognitive load in complex scenarios.
After logging in, users can switch more seamlessly between major modules such as spot, derivatives, markets, and asset management. Visual flow is clearer, and the layout of buttons, labels, and interactive elements has been refined to better match global usage habits, ensuring ease of understanding and accessibility across screen sizes and usage contexts. As a result, the overall experience is more intuitive, cohesive, and predictably structured.

As the digital asset industry matures, trading platforms are shifting from “feature collections” toward unified entry points that integrate assets, identity, and brand experience. This Gate App upgrade enhances not only operational efficiency but also brand distinctiveness, ensuring users encounter a consistent design language and product tone across different scenarios. Moving forward, Gate will continue advancing its globalized experience standards, making digital asset usage simpler, clearer, and aligned with a more modern international brand aesthetic.

Now, Gate App’s new version has been launched in major app stores, and users can download and experience it through official channels (https://www.gate.com/appdownload). As the platform continues to promote the integrated upgrade of products and brands, Gate is gradually building an important pivot for the next stage of growth, laying a solid foundation for long-term development and global expansion.

About Gate

Gate, founded in 2013 by Dr. Han, is one of the world’s earliest cryptocurrency exchanges. The platform serves over 47 million users with 4,100+ digital assets and pioneered the industry’s first 100% proof-of-reserves. Beyond core trading services, Gate’s ecosystem includes Gate Wallet, Gate Ventures, and other innovative solutions.
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Disclaimer:

This content does not constitute an offer, solicitation, or recommendation. You should always seek independent professional advice before making investment decisions. Note that Gate may restrict or prohibit certain services in specific jurisdictions. For more information, please read the User Agreement via https://www.gate.com/user-agreement.