According to Jiemian News, on November 7, the 2023 LUN Partners International Fintech Forum was successfully concluded at Hong Kong Cyberport. Zhang Chunxin, Vice Dean of Academic Affairs, Director of the Fintech Research Center, and Professor of Fudan Finance EMBA Program, was invited to attend the forum and delivered a keynote speech on "Artificial Intelligence and Finance: A New Generation of Corporate Business Informatics". Zhang Chunxin pointed out that AI is a continuation of computer programming, which has gone through the development process from applications to machine learning to deep learning. Back in 2015, AI surpassed mice in computing power, and this year, AI will surpass the human brain. In the next 20 years, it is more likely that a single AI will have more computing power than any human brain. Zhang Chunxin believes that in the future business development, the most anticipated AI applications by entrepreneurs will mainly focus on three major areas: in terms of precision marketing and customer acquisition, through the integration of multi-party and alternative data (such as personal consumption behavior, social media and other data), multi-dimensional and in-depth understanding of customers, accurate insight into the potential needs of users, so as to improve the efficiency of customer acquisition; in terms of intelligent customer management and customer retention, products can be de-homogenized and in-depth analysis of user needs; and in terms of risk control upgrade, AI It can realize the implementation of intelligent technology applications, lock risk factors, and analyze customer characteristics through multi-dimensional data, so as to accurately assess risks.