According to Golden Ten News, Perfect World said on the investor interactive platform on December 29 that the company has applied AI-related technologies to intelligent NPCs in games. For example, the company's mobile game "Fantasy Xinzhu Xian" uses intelligent NPC and IK technology to make NPCs have rich micro-expressions and provide players with a real and natural interactive experience. In the company's terminal game "Zhuxian World", there is a self-developed AINPC - Shake Light that applies a "generative pre-trained model", and a "humanoid battle NPC" that relies on big data training to escalate when beaten and highly simulate the behavior of real players. The company continues to pay attention to the development of AI technology and deeply explores the application of related technologies in game development, publishing, and operation.

According to IT Home on November 7, Microsoft announced that it will work with Inworld AI to develop Xbox tools that enable developers to create AI-based characters, stories, and missions. According to reports, the cooperation will mainly include an "AI Design Copilot" system, with the help of which Xbox developers can create detailed scripts, dialogue trees, questlines, and more. Haiyan Zhang, general manager of gaming AI at Xbox, said the partnership will bring together Inworld's expertise in character development using generative AI models, Microsoft's cloud-based AI solutions, including Azure OpenAI services, Microsoft Research's technical insights into future games, and the Xbox team's strengths in creator tools, to serve all developers. Microsoft also mentioned that Inworld has been working on AI NPCs that can react to player actions on their own, much like ChatGPT or Bing Chat respond to user inquiries. They believe that these AI NPCs will have unique responses, such as tones, and bring to the game a storyline with a variety of possible dialogues or facets.

According to IT Home on November 7, Microsoft announced that it will work with Inworld AI to develop Xbox tools that enable developers to create AI-based characters, stories, and missions. According to reports, the cooperation will mainly include an "AI Design Copilot" system, with the help of which Xbox developers can create detailed scripts, dialogue trees, questlines, and more. Haiyan Zhang, general manager of gaming AI at Xbox, said the partnership will bring together Inworld's expertise in character development using generative AI models, Microsoft's cloud-based AI solutions, including Azure OpenAI services, Microsoft Research's technical insights into future games, and the Xbox team's strengths in creator tools, to serve all developers. Microsoft also mentioned that Inworld has been working on AI NPCs that can react to player actions on their own, much like ChatGPT or Bing Chat respond to user inquiries. They believe that these AI NPCs will have unique responses, such as tones, and bring to the game a storyline with a variety of possible dialogues or facets.

According to the latest report released by Rockstar Mag, quoted by IT House, citing game media Rockstar Mag, R Star will upgrade and improve the Rockstar RAGE game engine to further improve the visual effects, texture features and AI of "Grand Theft Auto 6" (GTA 6) games. Among them, by introducing AI elements, the interaction between players and NPCs is more natural, and the reaction of the police is closer to life.

According to IT House's report on September 25, after showing "Dragon's Dogma 2" at the Tokyo Game Show, game director Hideaki Itsuno and producer Yoshiaki Hirabayashi accepted an interview with foreign media VGC and revealed some details of the game. It is reported that the developers wanted to "embody content that could not be expressed in the previous game" in "Dragon's Dogma 2". To this end, they got a lot of inspiration from games such as "GTA" and eventually applied it to all aspects of the game. In terms of NPC, developers are currently using artificial intelligence to allow game NPCs to "live their own lives independently of players." The official stated that this is the "goal that Dragon's Dogma 2" "strives to achieve."

Golden Finance reported that on September 5, the 2023 Baidu Cloud Intelligence Conference was held in Beijing. In the Metaverse special forum that day, Baidu Xirang showed users three major explorations and practices that have been launched recently with the support of large models. The first is the new "digital avatar" function, which can automatically generate digital images and write character stories based on the user's verbal description; the second is the launch of the "intelligent NPC Butler" to achieve more natural and smooth dialogue, co-creation of content, and interaction between NPCs and users. Accompanying; the third is to launch the "space + component" capability, which can create a metaverse space through language description, and carry out personalized customization and diversified deployment. It is understood that Baidu Xiyang has provided metaverse solutions for more than 20 sub-industries such as cultural tourism, media, education, automobiles, finance, conferences and exhibitions, and has implemented more than 170 activities and spaces, and continues to cooperate with partners Build a prosperous metaverse ecology. (China.com)

According to China.com, on September 5, the 2023 Baidu Yunzhi Conference was held in Beijing. In the special metaverse forum that day, Baidu Xiyang showed users the three major explorations and practices that have been launched recently with the blessing of the large model. The first is the new "digital avatar" function, which can automatically generate digital images and write character stories based on the user's verbal description; the second is the launch of the "intelligent NPC Butler" to achieve more natural and smooth dialogue, co-creation of content, and interaction between NPCs and users. Accompaniment; the third is to launch the "space + component" capability, which can create metaverse space through language description, and carry out personalized customization and diversified deployment. It is understood that Baidu Xirang has currently provided Yuanverse solutions for more than 20 sub-industries such as cultural tourism, media, education, automobiles, finance, conferences and exhibitions, etc., and has implemented more than 170 activities and spaces, and continues to work with partners. Build a prosperous metaverse ecology.

According to a report from Webmaster’s Home on August 28, Club Koala, the first domestic AI game self-developed by Play for Fun, a game studio under Kunlun Wanwei, recently debuted at Cologne, Germany. The game empowers UGC game development through AI, provides a new game experience and creativity, and leads the game industry to change. The core component of Club Koala is Koala Editor, a zero-code game editor that allows players to easily create game levels. In addition, the game also introduces AI NPCs, which have self-awareness and autonomous behavior, interact with players and remember interactions. Club Koala is expected to be officially released at the end of 2023, and more applications of AI technology will be explored in the future.

According to Decrypt, metaverse platform Decentraland announced a partnership with virtual character development company Inworld, intending to use its technology to introduce artificial intelligence-driven NPCs (non-player characters) into the platform. Decentraland will allow creators to independently design NPCs in the virtual world, including configuring background stories, environmental information and motivations, and controlling language styles, voices, and personalities. As previously reported, AI start-up company Inworld completed a new round of financing, and Lightspeed, Stanford, Microsoft and others participated in the investment.

On August 10th, Metaverse platform Decentraland announced that it has reached a cooperation with Inworld, a virtual character development company, intending to use its technology to introduce artificial intelligence-driven NPCs (non-player characters) into the platform. Decentraland will allow creators to independently design NPCs in the virtual world, including configuring background stories, environmental information and motivations, and controlling language styles, voices, and personalities.

According to the "Kunlun Wanwei" official microblog, on July 28, the 2023 China International Digital Interactive Entertainment Exhibition (ChinaJoy) will be held in Shanghai. Huang Xinxin, President of Kunlun Wanwei, delivered a keynote speech on "How AI Changes the Game Industry" at the ChinaJoy AIGC Conference, discussing how the game industry can better embrace the new era of artificial intelligence by combining AI large models. He believes that the construction of the physical world requires the use of generative models, while the construction of the spiritual world requires the establishment of character relationships and social networks, and the personalization and social dialogue of characters can be realized through pre-training language models. Huang Xinxin said that AI can greatly improve the player-side experience by empowering NPCs. "The 25-person community simulated by ChatGPT at Stanford University proves that NPCs can create social networks and generate social behaviors. Therefore, AI NPCs based on large language models can be used in games. Accompany the player."

According to The Paper, on July 28, at the 2023 ChinaJoy site, Kunlun Wanwei President Huang Xinxin said that with the rapid development of AI, its application cost will become lower and lower, and whoever can meet the needs of users will win in the end. AI NPCs (game characters) based on large language models will become one of the important scenarios for AI landing games. As of now, Kunlun Wanwei has an average global monthly active user of nearly 400 million, and overseas revenue accounts for 78%.

According to news from IT House on July 27, at the 2023 CDEC Summit Forum, the official concurrent conference of ChinaJoy held today, Lu Xiaoyin, co-CEO and president of Perfect World and CEO of Perfect World Games, said that generative AI has increased the company's work efficiency by 50%. % about. Lu Xiaoyin introduced that the game content of Perfect World can now realize the intelligence of NPCs. Through the training of NPC expressions, voices, dialogues, etc., dialogues with players in different emotions and environments can be realized, and the game experience can be improved. In addition, Lu Xiaoyin also said that in terms of production link optimization, AI can also speed up work efficiency in planning, programming, art, etc., shorten the development cycle, and reduce game production costs.

According to Jinshi’s report on July 27, the open source securities research report shows that with the rapid development of AI large models and the active promotion of various game companies, the game field may be expected to usher in the accelerated landing period of AI. The agency believes that the accelerated implementation of AI in the game field, on the one hand, can improve the generation efficiency of art and programs and reduce R&D costs; on the other hand, AI-based smarter NPCs, more humanized interactive systems, and more Scene generation may greatly improve player experience and game social attributes, driving the number of users, payment rate, and ARPPU. AI native games are expected to bring players a new experience and open up new commercialization space.

According to China Business News, as an SSSS-level project within NetEase, the investment in "Naishuihan" reached 800 million yuan. Including the purchase of a dedicated high-performance server and additional large costs related to AI, the cost before going online has exceeded 1 billion yuan. There are also a large number of AI gameplay in the game "Naishuihan", including hundreds of highly intelligent NPCs supported by AI engines. At the moment when AIGC is hot, there are already many links in which AI can participate in game development. Why does it still need such a large investment? Zou Jiaxuan (Ting Yu), senior director of NetEase and producer of Nishuihan mobile game, said that for the production of high-quality games such as "Naishuihan", AI still cannot cover the whole process from 0 to 1, and cannot replace human painters , the human demand for fine arts is still huge. In the mobile game "Naishuihan", AIGC is more used for the early conceptual design of the original painting, so as to quickly verify the concept, reduce the communication cost of planning and art, and inspire creativity. At the same time, it can also realize some high-repetition, low creative value, and large-volume long-tail art needs, such as the production of props and skill icons.

According to Jiemian News, the industry trend in the AI era has a subtle influence on the media industry. The rights and interests team of Orient Fund analyzed the recent performance of the media sector: "The recent correction has been relatively large. There are many, but the overall long-term trend of the AI industry is still likely to develop positively.” Talking about the industry trend of AI, the rights and interests team of Orient Fund said: “In the major media segments such as games, marketing, and film and television, the performance of the game industry is relatively Outstanding. On the one hand, using AI tools to plan game releases and purchase material production can effectively reduce production costs and improve efficiency; in addition, the interaction of smart NPCs and applications such as battle or companion robots are also expected to create new revenue growth paths.” In addition, the fundamentals of all sub-sectors of the media industry have improved, and economic recovery has marginally improved the game, film and television, and publishing industries. The rights and interests team of Orient Fund came to the conclusion: "In the three sub-sectors of games, film and television, and publishing, even if the current growth rate of games is large enough, the game has only returned to a reasonable valuation level and has not yet reached the stage of bubble formation. The publishing sector itself basically The industry is stable, and some dividend rates are relatively high, but the growth rate of the industry itself is limited. The film and television sector has a slightly higher risk because the box office of movies is difficult to predict, but at the same time, it will also be more flexible. From the perspective of the overall industry trend, A media's various Under the influence of AI, subdivided fields are expected to implement innovative applications and benefit from cost reduction and efficiency increase, and the entire industry is accelerating upgrading, so the follow-up development of the media sector is worth looking forward to."

According to Sina VR reports, recently, the Surreal XR Research Center of Sejong University in South Korea and the AI2 XL Research Center of KT Fusion Technology Research Institute signed an industry-university cooperation agreement for metaverse technology cooperation. Under the agreement, Sejong University and KT promise to establish a mutual cooperation system for the development of metaverse element technology, promote joint research on virtual universe technology, and support lectures and technical cooperation related to virtual universe technology. At the conference, AI-based metaverse elements such as "AI Home Twin" with AI space modeling technology, "Jimoji" (AI-generated avatars) and AI NPCs (AI-powered game ).

According to Jiemian News, a research report from Kaiyuan Securities on May 24 stated that listed game companies such as Perfect World, Gigabit, Xinghui Entertainment, and Giant Network have expressed that they are actively promoting the integration of AIGC technology and games. They believe that large models will accelerate the application of AIGC in game development, testing, operation, customer service and other links. On the one hand, AI graphics can significantly reduce costs by replacing art outsourcing. On the other hand, AI-based smarter NPCs, more humane The dialogue system, more free scene generation and smoother marching battles may greatly improve the player experience and game social attributes, driving the increase in the number of users, payment rate and ARPPU. Driven by the dual drive of the new game launch to drive performance growth and the further opening of the commercialization space brought by AIGC, the valuation of the sector may still have a large room for recovery.