According to a CryptoPotato report on August 5, Toby Rush, a former Alibaba executive, said that NFT tickets have advantages over the traditional system. Toby Rush pointed out that due to the unique verifiability of NFT, the authenticity can be easily confirmed on the chain and cannot be forged. Scalping can be controlled through secondary fees or royalties. That means the organizers get at least a cut of each secondary sale, unlike the traditional system where scalpers are the only ones who profit from secondary sales.

According to PANews on August 5, according to Cryptopotato, former Alibaba executive Toby Rush said in an interview that NFT tickets can solve the scalper problem. Since NFTs are verifiably unique, and their authenticity can be easily confirmed on-chain, counterfeiting them has traditionally been impossible. As for reselling, while profit seekers can sell NFT tickets at a premium on the secondary market, the tokens can also be programmed to generate fees or royalties. That means organizers at least get a cut of every secondary sale, unlike traditional ticketing, where scalpers are the only ones who profit from the resale. Therefore, it is important to distinguish between NFTs that are speculative assets (for example, NFTs related to works of art with speculative value) and NFTs that are used as digital representations of goods. In terms of ticketing, NFTs can be used as proof of provenance for cryptographically verifiable access to certain events, so they have no value in themselves unless they are associated with something of value. The executive further added that the only way NFT ticket prices can fluctuate independently is in the secondary market, for example, in which case sellers can set price caps. This would allow the smart contract to prevent NFT tickets from being resold at a higher price, thereby discouraging ticket scalping and "ensuring that the most deserving fans have access to affordable tickets, even if they are resold on the secondary market."

Jinse Finance reported that former Alibaba executive Toby Rush said in an interview that for decades, the traditional ticketing industry has been plagued by multiple problems, from scalpers defrauding honest fans of thousands of dollars to buy Super Bowl tickets, to Scammers selling fraudulent tickets to the recent 2023 NBA Finals. The number of physical ticket fraud cases is also growing at an alarming rate. Rush believes NFT ticketing can solve this problem. Since NFTs are verifiably unique, and their authenticity can be easily confirmed on-chain, counterfeiting them has traditionally been impossible. As for reselling, while profit seekers can sell NFT tickets at a premium on the secondary market, the tokens can also be programmed to generate fees or royalties. That means organizers at least get a cut of every secondary sale, unlike traditional ticketing, where scalpers are the only ones who profit from the resale. Brands and events alike have incorporated NFTs into their ticketing processes, delivering strong results for clients and organizations over the past few years. This trend is in full swing, attracting different stakeholders and is known as an innovative and mutually beneficial landscape.