On-chain MEME Token Launch Platform Analysis

The on-chain MEME Token launch platform is a decentralized platform designed to simplify the creation process of MEME tokens. These platforms provide tools for token creation, presale management, and offering liquidity on decentralized exchanges, ensuring transparency and accessibility.

Functionality of the Launch Platform

The structural advantages of the launch platform align closely with the characteristics of the MEME Token. In particular, their ability to quickly establish and mobilize communities complements the typical high community dependence of MEME projects. Therefore, launch platforms focused on MEME have garnered greater appeal than other types of Token issuance platforms.

MEME Launch Platform Development Record

The emergence and maturity of the MEME launch platform

The emergence of on-chain MEME launch platforms has reshaped the early token distribution model, enabling the rapid and permissionless creation of MEME tokens. Unlike traditional platforms that focus on initial decentralized offerings, these launch platforms prioritize speed, simplicity, and viral distribution over due diligence or investor protection.

Starting from mid-2024, a certain launch platform gained significant attention, although other competitors only occupied a small market share. The issuance of the MEME Token on this platform surged, reaching an unprecedented peak by the end of 2024 and remaining active into early 2025.

MEME rise of new competitors on the platform

By late April 2025, the competitive landscape of the on-chain MEME launching platforms began to shift. Some newcomers quickly gained attention. These platforms collectively eroded the market share of the previously dominant platforms.

According to the data, the market share of the previously dominant platform fell to a historic low of 56% on May 12, 2025. Its Token graduation rate dropped to just 0.82%, far below that of emerging competitors. The graduation rates of the other two platforms are significantly higher, at 4.41% and 1.45%, respectively.

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MEME Token drives May on-chain activity rebound

In the past 30 days, the total market capitalization of MEME Token has increased by 47%, and trading volume surged by 160%. The growing activity on the MEME launch platform has ignited speculative sentiment and driven increased participation from retail users. As of May 20, 2025, on-chain trading volume has grown by 17.3% compared to the beginning of this month, with the MEME sector considered to be a major contributor to this growth.

Top Projects

a leading launch platform

The platform has established itself as the largest MEME launch platform on a certain public chain, fully leveraging the low fees and fast transaction speeds of the chain. Since its launch, the platform has facilitated the creation of over 8 million Tokens in just 13 months.

As a leading platform in the field, this platform has pioneered an integrated mechanism that combines token issuance with automatic liquidity migration to decentralized exchanges. By providing a no-code interface tailored for non-technical users, it lowers the barrier for creating MEME tokens. With a simplified user interface, users only need to upload a name, symbol, and image to deploy a new token.

mechanism

On this platform, the Token launch process is fully automated. The platform uses a supply-demand driven joint curve pricing model and does not include a presale phase, effectively reducing early arbitrage risks.

In its early stages, the platform collaborated with a certain DEX. Once the Token's market capitalization reaches $69,000, the Token will be automatically listed on the DEX and $12,000 of initial liquidity will be injected. The corresponding LP tokens will then be permanently destroyed to ensure fairness and irreversibility. Developers will also receive a reward of 0.5 Token upon graduation.

This mechanism significantly lowers the threshold for the issuance of MEME tokens and facilitates the rapid rise of the platform during the MEME cycle.

Cooperation relationship breakdown

The migration of trading based on joint curves to a certain DEX liquidity pool highlights the platform's early reliance on this DEX. Although this model initially appeared to be mutually beneficial, the dynamics have changed significantly with the rise of new native DEXs and newly launched platforms.

On March 21, the platform announced the launch of its native AMM DEX. After this update, the liquidity of tokens graduating from the platform will no longer be routed to the original partner DEX, but will instead be redirected to the new native DEX.

In response, the original cooperative DEX officially launched its Token launch platform on April 16. This marks the beginning of direct competition between the two platforms.

Emerging Launch Platform

The emerging launch platform adopts a mechanism similar to that of previous leading platforms, utilizing an automated joint curve model for Token issuance and pricing. As a Token launch platform, its core issuance process does not introduce fundamentally new features.

Its main competitive advantage lies in its modular architecture, which supports seamless third-party integration and highly customizable issuance configurations, providing flexibility for developers seeking custom Token issuance solutions.

mechanism

1. Third-party integration: The core advantage of emerging platforms lies in their architecture that supports third-party integration. According to its web interface, the platform has integrated with over 10 third-party platforms. A major example is the MEME launch platform created by a certain community, which is built on the infrastructure of this platform.

2. Highly customizable: In addition, the platform further improves its launch framework by offering two different modes:

   • Quick Mode: Designed for standardization and rapid issuance, this mode allows users to launch tokens with minimal configuration, catering to casual or first-time creators.

   • Custom Mode: Supports customizable parameters, including total supply of the Token, the proportion of Token allocated to the joint curve, and Token lock settings. It is worth noting that in Custom Mode, developers are entitled to receive 10% of the LP trading fees upon the Token's graduation, providing a stronger incentive for the creation of high-quality projects.

Third-party integration representative

A certain third-party integration platform facilitates the creation of over 12,000 Tokens daily, with the total number of issued Tokens exceeding 80,000. At its peak, the platform accounted for 29% of the daily market share.

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Emerging platform vs. Leading platform

The emerging platform has not introduced any fundamentally new mechanisms and only has a slight advantage in the fee structure. However, on May 12th, the leading platform announced that it would share 50% of its revenue with Token creators, which effectively offset the emerging platform's fee advantage. This strategic move has allowed the leading platform's market share to rise back to over 80%, marking a significant reversal in the competitive landscape.

Emerging platforms have adopted a strategy of actively promoting third-party platforms to collectively weaken the market position of leading platforms. Although this approach has put some revenue pressure on leading platforms, the lack of meaningful product innovation makes it unlikely that emerging platforms will challenge the dominance of leading platforms in the short term.

social-driven launch platform

A social-driven launch platform is a SocialFi platform focused on celebrity Token issuance. The project was announced on April 27, 2025. It gained significant attention upon release, with multiple well-known individuals and projects sharing it. Since its launch, the platform has facilitated the issuance of over 24,000 Tokens, with a daily issuance peak nearing 5,000 and a maximum market share of 13.6%.

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mechanism

The platform's token launch adopts a socially-driven issuance model, allowing users to deploy tokens on the blockchain by simply posting on social platforms with specific tags and specifying the token name through its "social trigger" mechanism. The entire process is automatically executed through backend services.

The platform uses a dynamic joint curve model, with higher initial transaction fees aimed at preventing bot sniping. As trading volume increases, the fees gradually decrease and stabilize at 2%. This mechanism promotes fair market participation and mitigates early manipulation.

Once the market capitalization of the Token exceeds $100,000, it will be automatically listed on a certain trading platform. Developers are incentivized by sharing 1% of the total trading fees (2%).

The evolution of the social-driven MEME launch platform

As numerous launch platforms replicating previous models emerge, social-driven platforms stand out due to their introduction of more innovative launch mechanisms. However, it is worth noting that this platform is not the first to adopt a social media-based Token launch model. That honor belongs to another platform that briefly gained popularity in 2024 and pioneered this approach.

Early social-driven platforms allowed users to launch tokens through posts on social media. It adopted dynamic joint curves and zero-cost creation, providing a novel and accessible model. However, despite early attention, the project quickly declined within a week. The main reasons for its fleeting existence can be summarized in two points:

• Lack of anti-sniping mechanism: The platform has not implemented effective anti-bot sniping measures. The delay before the contract address is released allows insiders to purchase low-cost Tokens in advance, creating an unfair advantage.

• Lack of ecosystem and community support: The platform lacks a dedicated user community or broader ecosystem support.

The new social-driven platform has gained market recognition by addressing the core flaws of its predecessor. It is built on the foundation of early SocialFi platforms and benefits from broader ecosystem support. Additionally, the use of its dynamic joint curve helps mitigate bot buying behavior during the early stages of Token trading, enhancing fairness and issuance integrity.

Innovative Incentive-Based Launch Platform

A certain innovative incentive-based startup platform integrates the core mechanisms of previous platforms and offers two issuance methods: creating tokens directly through the platform or triggering on-chain deployment by posting with specific tags on social media.

The platform's native Token is the foundation of its incentive system. The creators of active Tokens receive native Token airdrops daily, while holders receive rewards proportionate to their Token holdings, encouraging long-term participation. In addition, users who stake native Tokens can participate in daily airdrops and share 60% of the platform's trading fee revenue, thus establishing a multi-tiered reward structure.

Reputation Pressure

Recently, the founder of the platform was involved in a controversy that had a significant impact on the platform: daily active users dropped by 56%, and the token issuance decreased sharply from 10,877 to 1,072—a decline of 90%. As a result, market performance became unstable, and the community's trust in the platform significantly decreased.

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Platform Comparison

Although leading platforms remain the dominant players in the MEME launch platform space, social-driven platforms have a relatively competitive advantage among new entrants.

• Leading platforms: The introduced profit-sharing mechanism for creators partially offsets the costs associated with token issuance and migration. Moreover, this mechanism provides stronger incentives for creators to launch and maintain higher quality tokens.

• Emerging platform: While low issuance fees, low graduation standards, and zero migration fees may be attractive to creators, they also lower the entry barrier, leading to an influx of low-quality projects. This undermines the overall project quality. In the absence of core innovation or differentiation, the platform may face challenges in maintaining long-term growth and competitiveness.

• Social-driven platform: Built on a new Token launch mechanism, it introduces dynamic joint curves to prevent early bot sniping behavior, while setting a higher graduation threshold. These measures address key issues observed in early platforms and enhance user protection. Although transaction fees are relatively high, the platform's design trade-offs bring net benefits in terms of fairness and sustainability.

• Innovative incentive-based platform: provides a highly integrated platform design, and its Token distribution model is attractive in the short term. However,