Spotted something interesting: the meme-creation quota at that recent holiday campaign event ran out fast. Users were snapping up reward packs by connecting their wallets, and honestly, it's a smart move nobody really talks about. Those bite-sized events? They're basically user acquisition funnels in disguise. Wallet connection, account linking, the whole chain—it's all laid out. Most people don't catch it: the real play isn't the event itself. It's getting users through the door with low friction, then letting the funnel do the heavy lifting downstream.