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OpenAI's rumored plan to launch a device in 2026 that could rival the iPhone and power its AI ambitions has caught industry attention. But not everyone's convinced it'll be an instant hit. According to Oura's CEO Tom Hale, breaking into mass market acceptance might prove tougher than expected. The device landscape is crowded, and consumer adoption curves for hardware don't follow hype alone. It takes more than cutting-edge technology to shift user behavior at scale. Whether OpenAI can deliver on that front remains to be seen.