If a meme relies solely on a certain person, a specific chain, or an exchange, it will ultimately end up worthless—it's just a matter of time. A good meme and a strong community will attract resources from all sides. Exchanges will compete to list it, especially during a "bear market" or "liquidity drought." If a good meme has a solid community that patiently builds it, sooner or later, more people will notice, leading to a stronger consensus.