Two common pitfalls in social media operation—

First, over-interacting can actually lead to losing followers. Many creators with a loyal fan base receive message notifications, resulting in frequent comments and constant pop-ups. It seems lively, but in reality, it occupies fans' timeline space, which can eventually cause annoyance. This is the contradiction between engagement and fan experience. Remember one principle: the value of comments lies in quality, not quantity.

Second, blindly chasing traffic can ruin your account’s positioning. Under the temptation of trending topics and high traffic, content direction drifts, and the account gradually becomes less niche. One moment, you’re doing financial analysis; the next, you’re posting life rants. Fans may gradually become confused about who you are. High traffic is good, but only if your content tags are clear.

An interesting observation is that the Japanese region indeed has astonishingly large traffic. Meanwhile, the operation methods of Twitter Pro members are constantly evolving, and it’s worth paying attention to their actions and strategic adjustments.