The friction between the entertainment industry and the tech sector over generative AI is intensifying. Recently, a new organization led by creators and spanning the film, television, and tech fields officially debuted. Named the "Creator AI Alliance," this organization was initiated by several well-known directors and actors, with the goal of establishing practical industry standards and clearly defining the boundaries for AI in content training and commercial applications.

It is worth noting that this alliance is not a traditional union or collective bargaining organization. Instead, it chooses to use "self-regulation standards" and public initiatives in an attempt to reshape how entertainment and tech companies utilize generative AI.

The trigger for the alliance's formation is straightforward—creators are fed up with certain AI companies' "release first, adjust rules later" tactics. In a public statement, the alliance representatives admitted that the real issue is not the AI technology itself. "This technology is cool and can indeed bring new ways to artistic creation. But if unethical commercial practices are allowed to run rampant, the entire creative ecosystem will be eroded."

The core conflict actually lies in business ethics. What is the main threat faced by creators? Opaque data collection, unauthorized use of content, and the behind-the-scenes利益链. These are the points where creators feel infringed.