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A quick look at the numbers: if Steak n Shake's customer base switched entirely to Bitcoin payments for a full year, the company's shareholder equity return would jump by nearly half a billion dollars. The math behind this is pretty straightforward—when you map Bitcoin's recent performance metrics against transaction volume scenarios, the arithmetic gets interesting fast.
What this really highlights is the growing appetite among major consumer brands to explore cryptocurrency payment rails. It's not just about accepting a new asset class anymore; it's about recognizing the potential upside when you actually run the numbers. Whether this becomes reality depends on Bitcoin adoption speed among everyday consumers, but the door is clearly opening.