It's wild watching people contort themselves defending the "Abundance" framing. Here's the thing though—strip away the positioning and you realize there's no real affordability story without it. Mamdani's word choice wasn't random; it's central to what they're actually pitching. Yet everyone's scrambling to rationalize why the branding even matters. The gap between what's being sold and what people are willing to admit about it? That's where things get interesting.