A compliant platform focuses on stablecoin growth and on-chain adoption, with clear strategic goals for 2026.

Source: PortaldoBitcoin Original Title: Coinbase Looks to Grow Stablecoins and Onchain Adoption in 2026, Says Brian Armstrong Original Link: A compliant platform** plans to expand its stablecoin products and increase global onchain adoption** in 2026, according to the platform’s CEO and founder.

In the New Year greeting, the CEO announced that the company’s overall goal is to make the platform the “world’s leading financial application”.

The greeting details how the platform plans to approach this goal by 2026, focusing on expanding stablecoins and payments, as well as growing its global presence in cryptocurrency, stocks, prediction markets, and commodities.

Here are our top priorities for 2026:

1. Global expansion of all exchanges (cryptocurrency, stocks, prediction markets, commodities—covering spot, futures, and options)

2. Expand stablecoins and payments

3. Bring the world onchain through developer platforms and Layer 2 networks

The CEO also stated that the platform will make “significant investments” in automation and product quality, leveraging its Ethereum Layer 2 network and related applications to “bring the world onchain.”

This statement follows a similar update from the platform’s global investment research head on New Year’s Eve, who argued that regulatory clarity and institutional adoption are “converging to make cryptocurrency a core part of finance.”

The executive also emphasized the role of spot crypto ETFs, stablecoins, and tokenization in driving growth and adoption, implying these factors will combine in 2026 “as ETF approval timelines shorten, stablecoins’ roles in delivery versus payment (DvP) structures increase, and tokenized collateral gains broader acceptance in traditional trading.”

These statements come months after the platform reported unexpectedly strong Q3 financial results, with revenue increasing 26% quarter-over-quarter to $1.9 billion.

In September, reports also emerged that the platform was considering launching a native token for its Layer 2 network, though it clarified that no specific timeline had been set for any potential launch.

How feasible are the platform’s goals?

Despite strong performance in 2025, some industry commentators suggest that recent statements may be intentionally exaggerated and should be viewed as long-term strategies rather than targets for this year.

A blockchain cross-government advisor and current head of digital consulting at the Mongolian Productivity Organization said, “The platform’s goals are directionally reasonable but overestimate short-term feasibility; real adoption depends on solving practical issues, not just bringing users onchain.”

The advisor agreed that the platform is a “key entry point” for retail and institutional users, but the “bringing the world onchain” goal oversimplifies the long-term adoption process.

He explained that the platform’s strengths lie in infrastructure, such as custodial and fiat channels, rather than “building these vertical applications,” and added that the company’s goal is “only realistic when it enables use cases for others—not trying to lead them.”

That said, the advisor predicts that the entire crypto industry will see a renewed focus on “user-centric practicality” in 2026.

“After excessive speculation in previous cycles, 2026 will prioritize accessible and non-speculative applications,” he said, citing examples like travel platforms using crypto for frictionless international rewards, supply chain tracking to ensure ethical sourcing, and interoperability of medical data via permissioned blockchains.

The advisor also suggests that 2026 will see enterprise adoption mature in finance (such as tokenized assets), healthcare (like secure patient records), and supply chains (such as origin verification), but ultimately success will depend on interoperability and regulation.