If you haven't paid attention to the recent buzz, 2025 is shaping up to be a breakthrough year for Base, Zora, Farcaster, and similar platforms built with serious user acquisition capabilities.

Here's the thing though—most people get this backwards. Tokens? They're the incentive mechanism. They keep participants engaged and aligned. But platforms—now that's where the real magic happens. Platforms are what actually brings users in at scale.

Think about it. A token without a platform is just a ledger entry. A platform with smart onboarding? That's a network effect waiting to explode.