I’ve observed that if you avoid sensationalism and scam schemes, there are basically three types of content that tend to go viral on Twitter.

See which category you want to pursue:

1️⃣ Top-tier Original Insights
From founders, frontline business leaders/operatives, and some investors.
This is a “positional advantage,” not a result of effort. Media personnel, independent developers, industry observers, etc., find it difficult to sustain this long-term.

2️⃣ Information Gap Content
It’s not that others can’t access the information, but that your channel shortens the path to obtaining it.
• Concept explanations / clarifications
• Framework comparisons
• Translating external viewpoints into the Chinese context

3️⃣ Methodology / Tool-based Content
Original or semi-original step-by-step guides, tutorials, practical experience sharing.
Strictly speaking, this also falls under information gap content, but it’s more practical and has higher practical value.

None of these three categories are inherently superior, but you should consider which one you can consistently supply content for.

Twitter is a platform centered around strong IP, where people bring their accounts and content. So, define your positioning on X:
👉 Focus on your strengths, start with what you’re good at
👉 If you lack strengths, choose what you like and are willing to cultivate long-term