Recently, a project has gained popularity by leveraging puns (horse/mom) combined with the buzz on short video platforms, resulting in a decent price increase. This phenomenon is quite interesting, as it shows that the correlation between social media buzz and market sentiment is indeed very high. Whether it's the project's fundamentals or just the topic effect, as long as it can generate discussion heat on mainstream platforms, it can attract traders' attention. This is also why some cryptocurrencies can gain attention in a short period — sometimes it's not necessarily because of their technical strength, but because the way they are promoted is sufficiently innovative.