Philippines Cold Chain Logistics Sees Growth Opportunities; Japanese Brand Cooltech Deepens Industry Strategy Deployment

The Philippines cold chain industry is currently in a rapid expansion phase. As industries heavily reliant on cold chain logistics such as food and pharmaceuticals continue to develop, the market demand for transportation solutions is also rising. Japanese refrigerated truck manufacturer Cooltech is eyeing this emerging market and actively exploring business opportunities through its product distributor CFCI.

Surge in Cold Chain Demand Drives Market Shift

CFCI General Manager Benigno V. Dumlao, Jr. pointed out that Filipino companies are increasingly emphasizing product quality control from production sites to end-users. Especially in food distribution, dairy, pharmaceuticals, and retail sectors, awareness of professional-grade refrigerated transportation has significantly increased, bringing new business opportunities for cold chain service providers.

The company believes the market has clearly shifted toward seeking more specialized and efficient cold chain solutions. This trend aligns closely with Cooltech’s product positioning—its flagship Fuso F-resh refrigerated truck, equipped with advanced cooling technology and durable manufacturing quality, can meet the increasingly stringent transportation requirements.

Exhibition Interaction Validates Market Confidence

Cooltech recently showcased at the VDS Golf Tournament, demonstrating the core advantages of the Fuso F-resh. The model attracted widespread attention from logistics professionals, entrepreneurs, and executives during the event, who expressed strong interest in its advanced cooling technology and seamless integration with the Fuso commercial vehicle platform. These on-site feedbacks provide valuable insights for the company to further optimize its products and service strategies.

Focus on Small and Medium Enterprises, Industry Plan Adjustments

Looking ahead, Cooltech plans to expand its presence in the Philippines. Dumlao stated that the company’s next growth phase will focus on helping more Filipino businesses of various sizes achieve professional upgrades in cold chain operations. As the industry plan advances, the demand for efficient, compliant, and durable transportation solutions is expected to continue rising.

Cooltech is optimistic about the long-term prospects of the Philippine market, planning to grow alongside the local market and provide reliable cold chain support for key industries that sustain the country’s economic operations—food safety supply and pharmaceutical distribution.