Lubies operates as an open ecosystem rather than a traditional NFT collectible project. At its core, it's designed as an infrastructure layer connecting people, communities, and ideas across both physical and digital spaces.

The architecture includes several interconnected components. Real-world gathering infrastructure enables members to organize local and global meetups regardless of their profile background. Brand presence features allow communities to establish dedicated spaces. A fulfillment layer handles logistics for member-created goods and merchandise—anything the community decides to develop. The style showcase serves as a creative canvas for individuals to display what resonates with them. Layered across all of this: communication channels spanning European and international communities.

The distinction matters: rather than launching as a finished product, Lubies is framing itself as a foundation. Members participate in defining what the system becomes, making it fundamentally a people-first platform.