The holiday season crypto giveaway strategy was genius timing. Imagine all those people who'd never owned any digital assets suddenly finding free crypto sitting in their wallet, then watching it climb day after day. That's serious onboarding power right there—turning curious newcomers into actual holders who care about price movements. Free samples work in every market, and crypto's no exception. Once people feel that upside firsthand, the psychology shifts completely. They're not just passive observers anymore; they're emotionally invested. That's the kind of user acquisition that sticks around way longer than traditional ads ever could.