Recently, I’ve been paying attention to an interesting ecosystem collaboration case.

Here’s what happened. Some time ago, a major influencer was rumored online to have invested in a new project as an advisor, which caused quite a bit of concern among many people. I was also affected, especially in terms of confidence in existing projects. But after careful investigation, I realized that the new project is actually built on the underlying technology of an existing project. From a different perspective, this isn’t competition but ecosystem expansion — like a tree blooming and bearing fruit, the more branches there are, the more prosperous the ecosystem becomes.

The brilliance of this approach lies in: leveraging the influence of well-known investors to direct users into the entire ecosystem, rather than competing for resources. Risks are shared, and rewards are distributed.

What’s even more interesting are the subsequent actions. A major wallet’s web version has directly launched a decentralized perpetual contract trading feature based on Aster. The official team is also promoting it prominently through main channels, essentially acting as a spokesperson for their own ecosystem. Market reactions show that on the day of the announcement, the coin’s price surged by 12%, and market sentiment clearly warmed up.

From an ecosystem perspective, this is a complete chain integration: users no longer need to go everywhere; they can access DeFi perpetual contracts with one click inside the wallet. Privacy protection is well implemented, and liquidation mechanisms are in place. This is precisely the direction of future development.

A detail worth noting is that the project team has been conducting frequent buybacks recently, with several million USDT being repurchased daily from the market. From a funding perspective, this indicates that the project has ample cash reserves, with no urgent need for financing, and is instead using funds to support the market. The largest buyer and seller of the project are the same entity. If the project team has the confidence to keep buying without dumping, it says a lot in itself.

Wallet integration also means liquidity will significantly increase. As the user base expands, the depth of trading pairs will improve, benefiting both long-term holders and active traders.

Finally, the project team has launched a reward activity with 200,000 USDT. Trading contracts can earn points, which can be exchanged for rewards based on rankings or directly redeemed. Both newcomers and experienced players can participate, making the entry relatively friendly.

Overall, this case shows that it’s not just about simple fundraising or marketing, but a new way of ecosystem collaboration — how to empower top platforms to bring scattered users and liquidity into a relatively complete DeFi ecosystem. This approach has valuable lessons for the entire industry.