A new initiative is reshaping how protocols approach user growth and cost management in the DeFi space. By introducing a novel gas optimization framework, the movement aims to tackle one of the biggest friction points for onchain adoption—the unpredictable and often steep gas costs. The concept invites major DeFi platforms and NFT marketplaces to participate in aligning incentives with users, potentially making blockchain interactions more accessible. Leading protocols in liquidity provision, decentralized trading, and lending are being positioned to take the lead. This could mark a turning point for how the ecosystem handles the scalability-versus-affordability challenge.