Tether aims for full control of Juventus football club with a historic offer

The cryptocurrency giant Tether has announced an ambitious proposal to acquire the entire Italian football club Juventus, marking a turning point in the convergence between the crypto ecosystem and traditional professional sports. The company behind USDT, the world’s leading stablecoin, has submitted this week a binding offer that represents one of the most significant moves in the sector in recent years.

Tether’s acquisition proposal for Juventus takes shape

The cryptocurrency company has submitted a formal proposal to acquire 65.4% of the shares currently held by Exor, the main shareholder of the Turin-based football club. The offer will be entirely in cash, and Tether has made clear its intention to subsequently proceed with a public offer to acquire the remaining shares at the same price.

Paolo Ardoino, CEO of Tether and lifelong avid supporter of the team, expressed the company’s commitment: “Our interest in Juventus stems from deep admiration and respect. Tether is in a strong financial position and intends to support the football club with stable capital and a long-term vision.” The company has also declared its willingness to invest an additional 1,000 million dollars in the operation if the transaction is finalized.

Tether’s financial strength supports the acquisition ambition

The numbers speak for themselves: Tether recorded net profits exceeding 10 billion dollars during the first nine months of 2026, mainly derived from the performance of U.S. Treasury bonds backing USDT reserves. Its flagship token, with a market capitalization of approximately 186 billion dollars, remains the most used stablecoin in the global cryptocurrency ecosystem.

Beyond conventional finances, Tether maintains a dragon treasury with 116 tons of gold, an amount that surpasses the reserves of many medium-sized nations. This unprecedented financial strength position in the crypto industry demonstrates that the company is fully prepared to execute this ambitious acquisition.

Juventus: an expanding stake within the crypto portfolio

Tether already held a stake of over 10% in the football club before this proposal. In early 2026, the company announced its intention to take a more active role in managing the Italian club, a move that anticipated this more aggressive step.

Juventus FC’s current market capitalization is around 925 million dollars, making this operation one of Tether’s largest investments outside the purely crypto sector. This move aligns with the company’s diversification strategy, which in recent years has invested in artificial intelligence, payment systems, robotics, and other strategic sectors.

Market reaction: volatility in JUV after the announcement

Juventus fan token, called JUV, has experienced notable volatility following the announcement. According to the latest data from January 31, 2026, the token has fallen 7.28% in the last 24 hours, reflecting the market’s complex sentiment regarding this potential control by Tether.

Analysts observe that although the announcement represents massive financial backing for the football club, some investors in the fan token might be evaluating the implications of greater crypto influence in the team’s sports management.

Strategic implications for the crypto ecosystem

This proposal from Tether for Juventus is not just a sports real estate transaction; it represents a milestone in integrating cryptocurrencies into traditional global institutions. A football club of Juventus’s magnitude, with decades of history and an international fan base, under the leadership of a crypto-led company, could redefine how the relationship between the digital sector and professional sports is understood.

Tether’s ability to mobilize capital of this magnitude, backed by its stablecoin operations and diversified reserves, underscores the maturing of the crypto ecosystem and its growing capacity to influence traditional markets.