Recently, I really enjoy watching "Brother Yong Talks about Catering."

It contains many classic cases, but the summary is basically:
selling milk tea next to Mixue Bingcheng,
selling coffee next to Luckin Coffee.
And most of the people who get scammed are the poor.
The money of the poor is easy to deceive but hard to earn.
If you want to sell them some dry knowledge online courses or site selection strategies for 299, they simply won't buy it.
But if you let them take out a loan of 300,000 to open a store and earn passively, they will flock to it and expect to recoup their investment in a few months.
Many people want to open franchise stores, but they can't even find the recruitment phone numbers for Mixue or Luckin, and they often get diverted to counterfeit brands right from the first step.