【AAPL】Apple launches affordable MacBook Neo starting at 4799 yuan, available in four colors, equipped with iPhone A18 Pro chip, capturing the student market and challenging Windows PCs and Chromebooks

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Apple Inc. (US: AAPL) has launched the affordable entry-level MacBook Neo starting at 4,799 yuan, entering the budget laptop market. The price is significantly lower than the current starting price of 8,999 yuan for the MacBook Air, making it attractive to students and mainstream consumers. It competes with Windows PCs and Chromebooks for consumers with limited budgets. The MacBook Neo is available for pre-order on Wednesday and will be in stores on March 11.

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MacBook Neo offers four colors: orange, silver, indigo, and pink. It features a 13-inch Liquid Retina display, making it one of Apple’s smallest laptops to date. It is powered by the iPhone A18 Pro chip, marking the first time Apple has used a smartphone processor in a Mac computer. It includes Apple Intelligence and has a battery life of up to 16 hours.

Basic model 256GB $4,799 vs. Upgraded model 512GB $5,499

The basic model comes with 256GB of storage. The upgraded version offers 512GB of storage and adds Touch ID.

This launch is a major shift for Apple, which has long been reluctant to release low-end Mac laptops. However, with the speed improvements of the iPhone processor, Apple can significantly lower prices without substantially sacrificing performance.

Web: Apple MacBook Neo

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