Apple encounters "Black Thursday" in response to Siri update delays: still planning to launch in 2026

K-LinePoet · 2026-03-05T03:37:33+00:00

Apple Inc. recently experienced a sharp decline in stock price, mainly due to the delay of Siri AI update once again and regulatory scrutiny of its news app. Although the company stated that it still plans to launch the Siri update in 2026, short-term investor concerns continue to impact the stock price.

K-LinePoet

2026-03-05 03:37:33

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Apple Siri

Phoenix Technology News, February 13 (Beijing Time) — According to CNBC, Apple experienced its worst trading day since April of last year on Thursday. Previously, reports indicated that Apple’s voice assistant Siri’s AI update was delayed again, and its news app was under regulatory scrutiny.

As of Thursday’s US stock market close, Apple’s stock price fell 5%, erasing all gains made this year, with a nearly 4% decline since 2026.

Bloomberg reported on Wednesday that Apple’s highly anticipated Siri AI update has been postponed internally to May or later. The update was originally scheduled to be released within a few weeks, but Apple may now roll out various features gradually over several months.

Apple told CNBC that the company still plans to launch the Siri update in 2026.

Additionally, the U.S. Federal Trade Commission (FTC) has warned Apple not to suppress conservative content on its Apple News platform. FTC Chair Andrew Ferguson stated in a letter to Apple CEO Tim Cook, “Any actions or practices that suppress or promote news articles based on their ideological or political stance may violate U.S. laws against deceptive practices by companies.”

Last month, Apple’s new quarterly earnings exceeded Wall Street expectations. However, the stock has recently been affected by concerns on Wall Street about large tech companies overspending on AI investments. (Author: Xiao Yu)

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