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Jinlang Technology intensifies its focus on energy storage business; commercial and industrial storage are expected to contribute to sales revenue starting from the second quarter.
Shanghai Securities News China Securities Network reported that Jinneng Technology’s investor relations activity record on March 4 shows that the company has listed energy storage systems as a core strategic growth area this year. Relying on its strong inverter business foundation, the company is developing products in industrial and commercial energy storage, residential energy storage, and ground energy storage fields. Currently, it is in a critical stage of capacity ramp-up and market expansion.
As a leading company in the inverter sector, Jinneng Technology previously focused on power electronics. Starting in Q4 2025, it officially entered the overall energy storage system field, marking a strategic shift toward diversification. This change is an important new development for the company. Since the beginning of this year, the company has clarified its pace of advancing energy storage business. In January, bulk shipments of industrial and commercial storage systems were achieved. Currently, production is in a ramp-up phase, with small batch prototypes in Q1. Due to longer cycles for order signing, transportation, installation, and grid connection, business growth will also require some time to accelerate, but market feedback has been positive. The residential storage business adopts a “two-pronged” approach with both residential inverter and system sales. The residential storage systems will be officially shipped by the end of March and gradually increase volume. In Q1, trial orders have already reached several thousand sets. Relying on brand trust and positive feedback from trial orders, future volume growth is expected. In ground energy storage, the company’s first product is expected to launch between late May and early June.
The company stated during research that the overall energy storage industry is maintaining a good development trend, which is an important background for its firm commitment to energy storage system deployment. The industrial and commercial storage market is still in its early stages, with a healthy competitive landscape. It not only offers higher gross margins and stable performance but also features high customer stickiness and barriers to competition. The channels for industrial and commercial storage and residential storage align with the company’s existing business, and their market characteristics are similar to the company’s photovoltaic grid-connected business. Leveraging its current business foundation, developing energy storage systems offers strong synergistic advantages.
Among these, industrial and commercial storage is Jinneng Technology’s key breakthrough area this year. The company offers a full range of products, with its flagship 125kW/261kWh product demonstrating good gross margins. The design emphasizes low maintenance, safety, and high efficiency. Other specifications, such as 100kWh and 120kWh, are also available to meet different market needs. In terms of sales channels, the industrial and commercial storage sales mainly reuse existing grid-connected channels for industrial and commercial projects, while also targeting dedicated EPC contractors and owner clients. The main export markets are Europe, accounting for about 50% of this year’s sales, with Western Europe, Northern Europe, and Eastern Europe as core markets. Africa, Asia, and Latin America are also important demand regions. To meet different overseas market needs, the company adopts differentiated product strategies: in Europe, focusing on ancillary power services and self-use, promoting integrated cabinet products; in Africa, Asia, and Latin America, emphasizing weak grid support and diesel generator replacement, mainly with split-type products. Both markets have significant growth potential. Regarding the outlook for industrial and commercial storage, the company expressed strong confidence, believing that although the current base is small, the market potential is huge, and rapid growth is expected in the future. It also set a goal to achieve a market share in industrial and commercial storage comparable to that of its grid-connected business. As for performance contribution, despite the early stage and significant initial investment in this business, sales revenue is expected to gradually recognize starting from Q2, becoming an important growth driver for the company’s revenue and profit this year. (Shen Zhenzhou)