Mable Jiang Launches Trends: New Social Protocol Reshaping Web3 Information Finance

According to BlockBeats reporting in mid-July 2025, Mable Jiang made a significant move in the Web3 space by departing her position as Chief Growth Officer at FSL—the parent company behind the hit move-to-earn app Stepn—to unveil Trends, an innovative social protocol designed to merge finance with information architecture. The launch marks a pivotal moment in her career trajectory, transitioning from scaling established platforms to pioneering next-generation infrastructure for decentralized social interaction anchored by on-chain value.

Backing from Crypto Elite: A Powerhouse Coalition Supporting Trends

The investor roster backing Trends reads like a who’s who of Web3 leadership. Solana co-founder Anatoly Yakovenko and Solana Foundation Chair Lily Liu have thrown their support behind the initiative, joined by influential figures from across the ecosystem. Jupiter’s co-founders Meow and Siong, Kaito founder Yu Hu, LayerZero architect Bryan Pellegrino, and finance protocol innovators like Pendle Finance’s TN Lee and Drift Protocol’s Cindy Leow and David Lu have all committed as early backers. This coalition extends beyond protocol builders—venture capital partners including Multicoin Capital founder Tushar Jain and Dragonfly Capital have signaled confidence, while creators like Magic Eden co-founder Zhuoxun Yin and ecosystem contributors including Bonk.fun’s core team demonstrate community-wide enthusiasm.

What makes this backing particularly significant is its diversity. Rather than clustering around a single investor thesis, Mable Jiang has attracted support from builders, venture investors, and community leaders—suggesting genuine conviction about Trends’ potential to reshape how information and value flow across social platforms.

Three Core Principles Driving a New Era of Social Finance

At the heart of Trends lies a framework that Mable Jiang has distilled from years navigating crypto adoption: three foundational principles that challenge conventional social media assumptions. First, she posits that genuine Web3 innovation is inseparable from dramatically reduced friction in value transfer—meaning real blockchain adoption requires seamless value flow, not just decentralization theater. Second, tokens are inevitably becoming information containers, gradually merging with social platforms to create hybrid systems where reputation and economic incentives align. Third, on-chain transaction costs continue their structural decline, and social use cases represent the frontier where this infrastructure maturity can finally translate to mainstream adoption.

These aren’t mere observations but predictions about how Web3 reshapes digital interaction. They suggest that Trends isn’t building yet another social app, but rather working to align technology maturity with market demand.

From X to Open Platforms: Trends’ Vision for the Future

Trends launches with a focused approach: operating as an on-chain curation layer integrated with X (formerly Twitter), where blockchain verification and tokenized reputation can enhance content discovery and creator rewards. The roadmap, however, extends far beyond this anchor point. The platform plans to expand to open content ecosystems including TikTok-style video platforms, ultimately evolving into a fully-fledged social protocol coordinated by on-chain capital, where content curation, creator reputation, and value distribution exist as interoperable systems.

This phased expansion strategy acknowledges today’s distribution reality while building toward Mable Jiang’s longer-term vision: a social infrastructure where on-chain reputation directly translates to economic opportunity, and where information flows are governed by both algorithms and collective capital allocation.

The Mable Jiang Factor

Mable Jiang arrives at this moment with notable credentials. Previously a partner at Multicoin Capital—one of crypto’s most active thesis-driven investors—she brings both LP network access and pattern recognition across protocol adoption cycles. As FSL’s Chief Growth Officer, she scaled Stepn during both its meteoric rise and post-2022 consolidation, understanding firsthand the mechanics of sustainable platform growth beyond hype cycles. Her podcast HODLong has given her voice in shaping community narrative around long-term investing.

Her departure from FSL to launch Trends suggests she’s identified the next frontier: building the social infrastructure that enables the next wave of mainstream crypto adoption. Whether Trends delivers on that ambition remains to be seen, but the coalition backing her entry suggests the market is ready to find out.