Financial Consumer Protection Enters the Station, Engaging Outreach Protects Livelihoods——Harbin Bank's 2026 "3·15" Financial Education Campaign Helps Passengers Unlock New Anti-Fraud Skills During Layovers

“Learning practical fraud prevention tips while catching a train—this approach is down-to-earth and effective!” On March 15th, at the Harbin West Station waiting hall, a traveler repeatedly praised after participating in Harbin Bank’s 2026 “3.15” Financial Consumer Rights Protection Education and Promotion Event. That day, Harbin Bank themed the event “Clear Financial Networks, Protect Peace of Mind in Consumption,” bringing financial knowledge classes into the train station, allowing travelers to easily “unlock” new fraud prevention skills during their wait and strengthen their financial security.

This event is part of the 2026 Heilongjiang Province Banking Industry “3.15” Financial Consumer Rights Protection Education and Promotion Series, jointly guided by the Heilongjiang Regulatory Bureau of the China Financial Supervision and Administration, the Heilongjiang Branch of the People’s Bank of China, the Heilongjiang Banking Industry Association, and the Harbin Public Security Bureau Criminal Investigation Division. The Heilongjiang High People’s Court was specially invited to attend. Hosted by Harbin Bank, over 60 representatives from eight local banking institutions participated. The event was lively, attracting many passersby to stop, experience, and actively engage.

Under the guidance of regulatory authorities and industry associations, Harbin Bank will work with local financial institutions to fulfill its main responsibilities in protecting financial consumers’ rights, vigorously promote Chinese-style financial culture, focus on online financial chaos, strengthen risk alerts and knowledge dissemination, and make financial knowledge more lively and accessible to the public. The goal is to safeguard the public’s “安心消费” (peace of mind in consumption) through a “Clear Financial Network,” building a strong barrier for financial consumer asset safety.

To make financial knowledge “come alive” and turn professional content into simple, understandable, and memorable information, Harbin Bank innovated its outreach methods, creating engaging and educational consumer protection experiences. Employees wrote and performed anti-fraud skits like “Eighteen Tricks” and “Amateur Scams, Professional Anti-Fraud,” using humorous language to reveal scam tactics; original songs and rap performances such as “It’s a Scam” and “Anti-Fraud Battle Song” vividly depict common financial scams like “Pig Butchering” and high-yield investment fraud. The performances also featured fun humanoid robots dancing, blending technology and entertainment, helping the audience deepen their understanding and memory of financial fraud prevention in a relaxed and joyful atmosphere.

At the event, staff distributed over 1,500 copies of financial consumer education brochures and leaflets, handed out nearly 1,200 customized promotional gifts, and provided one-on-one professional financial consulting to promptly answer questions about financial consumption and risk prevention. These tangible measures ensured that financial consumer protection knowledge was not only “heard” and “seen” but also “taken” and “used,” effectively enhancing the public’s awareness of financial risks and self-protection capabilities, achieving positive results in financial education and promotion.