Maishang Consumer Finance: Technology Empowers Smart Consumer Protection, Multi-Dimensional Safeguarding of Public Rights

In response to the call for financial literacy promotion and to improve the financial knowledge of the public, Mashang Consumer Finance Co., Ltd. has recently launched the 2026 “3.15” Financial Consumer Rights Protection Education and Publicity Campaign. The campaign focuses on the theme “Clear Financial Networks, Protect Peace of Mind in Consumption” and combines online and offline channels, traditional methods, and technological innovation to comprehensively enhance financial literacy, helping the public strengthen risk awareness and legal rights protection.

Online Targeted Efforts — Series of Risk Alerts That Hit Home

At the start of the campaign, Mashang Consumer Finance released a series of “3.15 Tips” financial knowledge popularization articles through internet media. These articles focus on common issues such as “professional debt collectors,” “fake customer service,” and “impostor regulatory scams.” Using simple language, they analyze scam tactics, reveal potential risks, and teach prevention skills to help the public identify traps, protect personal credit and property safety, improve anti-fraud immunity, and promote financial knowledge reaching ordinary households.

Offline Multiple Activities — Smart Consumer Protection Highlights

Offline, Mashang Consumer Finance actively conducts special educational activities, leveraging technology to empower consumer protection and create immersive financial knowledge learning experiences. On March 12, Mashang Consumer showcased at the Chongqing Consumer Protection Committee’s “Chongqing Smart Technology Enhances Consumption Quality” event for the “3.15 International Consumer Rights Day” campaign. The event featured displays of smart poultry farming projects, corporate social responsibility practices, and financial technology capabilities, demonstrating Mashang’s commitment to serving people’s livelihoods through technology and driving development through innovation.

At the event, Mashang’s self-developed digital consumer protection assistant, “MaXiaoXiao,” interacted warmly with citizens in a youthful image and participated in a fraud prevention quiz game. Integrating financial knowledge into fun competitions, the activity combined education and entertainment, creating a lively atmosphere and receiving widespread praise. The application of digital human technology not only increased the engagement and interactivity of consumer protection work but also showcased the company’s innovative strength in financial technology.

On March 13, Mashang’s educational team visited Dicai Square in Chongqing and Yuxing Square to carry out offline financial education activities. Through setting up consultation booths, distributing promotional materials, answering questions on-site, and explaining case studies, they brought practical knowledge about consumers’ eight rights, telecom fraud prevention, and recognition of illegal financial advertisements into communities and closer to the people. Staff patiently addressed financial concerns from the public, guided consumers to establish rational investment concepts, and enhanced awareness of legal rights protection, effectively improving the accessibility and satisfaction of financial services.

Technology Empowering Consumer Protection — Building a Long-term Mechanism

Taking the “3.15” financial education publicity campaign as an opportunity, Mashang Consumer Finance will continue to promote the normalization and deepening of financial knowledge dissemination. The company will further develop innovative applications such as digital humans, creating a three-dimensional education matrix that integrates “online + offline” and “traditional + technology.” This will extend service reach, enrich educational formats, and improve work quality and efficiency, enabling more consumers to enjoy convenient and effective financial education services and truly safeguard their financial interests.

This article is provided by the company for reference only.

(Edited by: Xu Nannan)

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