Pan Jiutang: Xiaomi car owners are generally wealthy and have high expectations, not a vulnerable group

【CNMO Technology News】 Recently, Xiaomi Industry Investment Department Partner Pan Jiutang pointed out on social media that Xiaomi SU7 and YU7, priced between 200,000 and 400,000 yuan, have users who are “generally wealthy, demanding, connected, and socially influential, not a vulnerable group.” He further stated that, because of this, product strength is fundamental to survival, “If Xiaomi’s car products are not good, they will be criticized and rejected by their own users first.”

Xiaomi YU7

CNMO notes that the background of these remarks is Xiaomi’s strong market performance, which provides confidence. Official data shows that in February 2026, Xiaomi YU7 sold 20,196 units, not only maintaining the monthly sales champion among mid-to-large SUVs but also ranking in the top three in the nationwide passenger car sales chart (regardless of energy type and model). This is the sixth consecutive month that this model has led the mid-to-large SUV segment. Pan Jiutang said: “Strangely enough, Xiaomi car owners are very satisfied, but occasionally, a group of suspicious non-owners criticize the product.”

Pan Jiutang’s comments also indirectly respond to recent industry controversies. Previously, he made a rational response to an incident where a luxury brand salesperson publicly disparaged Xiaomi cars. On one hand, he acknowledged the historical status of traditional luxury brands; on the other hand, he revealed that since Xiaomi cars launched, many top-tier European, Japanese, and Korean automakers, as well as mainstream luxury brands, have proactively approached for exchanges, with some even expressing cooperation intentions. This phenomenon indicates that Xiaomi’s innovation has attracted significant industry attention. Pan Jiutang advocates that consumers should judge the product through test drives and consultations with real owners, returning to rational comparison.