Gravity Media Initiates H-Share IPO Preparation, Focuses on Global Marketing to Enhance Capital and Industrial Competitiveness

On the evening of March 11, Leju Media (603598.SH) announced that the company’s 16th meeting of the fifth board of directors approved relevant proposals, authorizing management to initiate preparations for an overseas H-share issuance and listing on the Hong Kong Stock Exchange, with a validity period of 12 months. This move to prepare for a Hong Kong IPO is an important step for Leju Media to deepen its overseas strategic layout, injecting strong capital momentum into the company’s international development and further solidifying its core capabilities in AI-driven global marketing services.

As a leading full-chain marketing service provider in China, Leju Media has gradually seen results from its forward-looking global and AI strategies in recent years. In 2023, the company established an overseas business division, taking the lead in its international expansion. Entering 2024, the company’s overseas growth accelerated, with rapid increases in overseas revenue, and the completion of key nodes in Hong Kong, London, and New York—three major international hubs—forming a global service network that radiates to Europe, America, Southeast Asia, Japan, and South Korea.

Currently, the company has achieved full coverage of major global social platforms such as YouTube, Instagram, TikTok, Line, Google, and Facebook, expanding to hundreds of top international media magazines and mainstream local short-video platforms. It has built an integrated marketing service system centered on influencer marketing, successfully helping brands in gaming, apps, consumer electronics, beauty and fast fashion, and maternal and pet sectors break into and grow in overseas markets.

The preparation for H-share listing is a key strategic move for Leju Media to seize the wave of Chinese brands going global. Hong Kong, as an international financial center, serves as an important hub connecting Chinese enterprises with global markets. Listing in Hong Kong will not only open a broader international capital platform, expand financing channels, and strengthen capital strength, but also help the company further enhance its international brand recognition and accelerate the deepening and expansion of its global business.

In the deep integration of AI technology and marketing services, Leju Media is at the forefront of the industry. The company has completed the localized deployment of DeepSeek-R1, achieving full staff adoption of AI tools such as Doubao and Jiumeng. Additionally, it launched self-developed AI tools like the “Nine Harmonies Creative” AIGC platform, integrating internal and external technological resources to promote intelligent upgrades in core business processes. With the assistance of these intelligent tools, the efficiency and quality of creative content production have been significantly improved.

Currently, the global marketing service market is ushering in new development opportunities. Leveraging years of experience in AI-enabled capabilities, the construction of a global service network, and stable performance fundamentals, Leju Media has formed a unique competitive advantage in the industry. The preparations for listing in Hong Kong are also a catalyst for the company to seize industry opportunities and accelerate its overseas expansion.

Researchers believe that Leju Media is expected to use the Hong Kong listing preparation as an opportunity to continuously strengthen its AI technology-driven competitive barriers, providing more Chinese brands with one-stop, full-chain solutions from traffic operation to brand building, and striving to become a core marketing service provider for Chinese brands going global, gaining an edge in the competitive global marketing market.