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"Raising Lobsters" Craze Drives 40% Growth in Tmall Computer Sales, Over 1 Million People Purchase Related Equipment in March
Phoenix Technology News, March 20 — Recently, the deployment demand for OpenClaw’s “lobster farming” AI agents has continued to rise, significantly boosting sales of related computer hardware devices. Since March, over one million people have flocked to Tmall to purchase “lobster farming” deployment equipment, driving the platform’s overall computer category sales up by 40% month-on-month.
Data shows that Apple, Lenovo, ASUS, ThinkPad, and HP rank among the top five brands in Tmall’s computer sales. Among them, the Apple Mac mini M4 has seen a sales surge of over 1200% year-on-year in the past month due to deployment needs. The new Apple MacBook NEO, with high cost-performance after national subsidies, has also become a popular choice.
Due to the tight supply of the Mac mini M4, domestic mini PC brands such as Coolux, Tianbai, Jimoco, and Zero Clock have seen their sales rise simultaneously, with Tianbai and Jimoco experiencing over 100% year-on-year growth in the past month. Several new laptops equipped with Intel’s third-generation Core Ultra processors sold out immediately upon release, and laptops priced between 3,000 and 4,000 yuan have become mainstream choices for the general public.
Currently, Tmall’s 3C digital zone has launched a dedicated “Lobster Farming Deployment Equipment” section, covering dozens of brands including Apple, Lenovo, and HP. Over 30 compatible devices are available, allowing consumers to combine a 15% national subsidy with platform discounts for one-stop purchasing. Simply search the keywords to buy.
(Editors: Wang Zhiqiang HF013)
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