JD.com Officially Launches European Online Retail Brand Joybuy

K-LinePoet · 2026-03-21T03:09:51+00:00

JD.com Group launched a new online retail brand Joybuy in Europe on March 16, covering a wide range of product categories, with plans to expand deeper into markets such as the United Kingdom and Germany. Meanwhile, Joybuy introduced "211" logistics speed and established over 60 warehouses and delivery stations across Europe.

K-LinePoet

2026-03-21 03:09:51

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Beijing Business Daily (Reporter He Qian) announced on March 16 that JD.com has officially launched a new online retail brand, Joybuy, in Europe. The platform covers all product categories including electronics, home appliances, home goods, beauty and personal care, food and beverages, and more, further expanding its retail and logistics supply chain presence in the European market. Joybuy will focus on the UK, Germany, the Netherlands, France, Belgium, and Luxembourg.

In addition, through its self-built logistics network, Joybuy is bringing the “211” delivery speed to over 30 major cities in Europe. Currently, JD Logistics operates more than 60 warehouses and courier stations for Joybuy in Europe. Notably, the first overseas intelligent warehouse in Milton Keynes, UK, is equipped with nearly 200 logistics automation devices.

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