Half of consumers prefer brands that don’t use generative AI, Gartner finds

A Gartner survey reveals that half of U.S. consumers prefer brands that do not use generative AI in their customer-facing communications, advertising, and content. This preference stems from a prevalent distrust in AI, with many consumers questioning its reliability and authenticity. Analysts suggest that brands should implement AI cautiously, making its use optional and transparently labeling its application to avoid alienating skeptical consumers.