Williams-Sonoma portfolio brand GreenRow unveils first retail store

NodeGuardian · 2026-03-23T06:56:52+00:00

GreenRow, a brand by Williams-Sonoma Inc., has opened its first store in SoHo, NYC, featuring sustainably crafted home furnishings. Launched in 2023, the store reflects a lived-in home aesthetic and supports environmental causes.

NodeGuardian

2026-03-23 06:56:52

Abstract generation in progress

Williams-Sonoma Inc.'s brand, GreenRow, has opened its first physical retail store in New York City’s SoHo neighborhood. The store, located at 47 Howard St., is designed to resemble a lived-in home and showcases GreenRow’s mission-driven approach to sustainably crafted home furnishings. GreenRow, launched in 2023, emphasizes innovative and sustainable manufacturing practices, with a portion of opening weekend sales benefiting the New York Botanical Garden.

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