"Honor of Kings World" PC Official Announcement, Blockbuster New Game to Launch Successively, May Usher in New Upward Cycle for Media Sector

On the morning of March 23, the three major A-share indices all declined, with the Shanghai Composite Index falling below the 3,900-point mark. The media sector experienced volatility and downward movement as a result. As of 10:00 AM, the Huaxia Media ETF (516190) dropped 1.60%, while holdings in DIO股份 rose 1.50%.

In news, Tencent Tianmei announced that after five years of development, “Honor of Kings: World” for PC will be officially open for beta testing on April 10, with the mobile version launching slightly later. This coincides with the upcoming full platform public beta in China on April 23 and overseas on April 29 for the second-dimensional supernatural urban open-world game “Yihuan” under Perfect World, providing ample exposure, preheating, and user acquisition opportunities.

Open Source Securities believes that, considering the significant differences in themes, content gameplay, core user profiles, and operational strategies between “Honor of Kings: World” and “Yihuan,” as well as the impressive performance of “Yihuan” during its third test, its large reservation user base (official website/Tap respectively over 25.5 million and 5.65 million) and high reputation (Tap expectation score of 9.0), combined with the performance of previous works and leading products in the same anime genre, “Yihuan” may become a potential hit and a long-lasting game with high daily active users and revenue.

On March 23, Huaxia Fund announced the renaming of 59 ETF products in the second batch. With this, all more than 120 ETF products under Huaxia Fund have completed “real-name authentication.” The naming convention now uniformly adopts the structure of “core investment target elements + ETF + Huaxia,” with unchanged fund codes and other abbreviations, helping investors easily identify and select Huaxia ETFs with one click.

The Huaxia Media ETF (516190) closely tracks the CSI Media & Entertainment Index, whose constituent stocks highly overlap with the “GEO concept.” Investing via ETF is an effective way to capture opportunities in AI applications and the media industry.

Related products: Huaxia Media ETF (516190), Huaxia Growth Enterprise Software ETF (159256), Huaxia Growth Enterprise 200 ETF (159573).

Daily Economic News

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