Loan interest subsidy limit of 100 million yuan for Nanjing "trade-in" program! Jinan talent housing purchase subsidy up to 1 million yuan

Nanjing offers a 1% subsidy on the loan amount for “trade-in and upgrade” programs.

On March 20, Nanjing announced new policies to stabilize the real estate market, including that individuals selling housing they have owned for less than two years will pay full VAT at a 3% rate; the minimum down payment ratio for commercial property loans has been adjusted to no less than 30%; and a 1% interest subsidy on loans for “trade-in and upgrade” is available, with a total subsidy cap of 100 million yuan, on a first-come, first-served basis.

Industry experts believe that Nanjing continues to promote “trade-in and upgrade” initiatives and has innovatively introduced financial interest subsidies, creating a multi-party effort involving government subsidies, intermediary sales assistance, and enterprise concessions. This measure directly reduces homebuyers’ financial costs, helps streamline the replacement chain for primary and secondary homes, and effectively stimulates the release of improved housing demand.

Additionally, Jinan recently adjusted its high-level talent home purchase subsidy policy, including a maximum subsidy of 1 million yuan for Category B talents.

Nanjing Releases New Policies to Stabilize the Real Estate Market

On March 20, the Nanjing Housing Security and Real Estate Bureau issued the “Policy Measures for Stabilizing the Real Estate Market.”

The policies aim to further reduce residents’ housing costs. Individuals (excluding general taxpayers among sole proprietors) selling housing they have owned for less than two years will pay full VAT at a 3% rate. The minimum down payment ratio for commercial properties (including “mixed-use” properties) has been adjusted to no less than 30%, promoting effective release of various housing demands.

The policies also encourage “trade-in and upgrade” of housing. Continued support for intermediary agencies offering “help sell” services is provided, and market-based “trade-in” activities are encouraged across various entities. Homebuyers completing “sell old, buy new” transactions from the policy release date until December 31, 2026, will receive a 1% interest subsidy on the total loan amount (regardless of whether the sale or purchase occurs first, based on online contract registration). The total subsidy in the city is capped at 100 million yuan, with applications on a first-come, first-served basis, and refunds after tax payment. Developers are also encouraged to offer diversified promotional discounts in line with project specifics to further stimulate housing improvement demand.

Furthermore, various “housing voucher” policies are being promoted. Cross-district resettlement housing sources are being expanded, and efforts are being made to enhance publicity and guidance for cross-district housing options, better meeting the diverse resettlement needs of displaced residents within the framework of respecting public wishes and market principles. The “talent housing voucher” policy is being fully implemented to precisely match the housing needs and development intentions of various talents staying and working in Nanjing.

Yan Yuejin, Deputy Director of the E-House Research Institute in Shanghai, stated that to address the core obstacle in improving housing—“difficulty selling old homes”—the policies continue to deepen the “trade-in and upgrade” model and have innovatively introduced financial interest subsidies, forming a multi-party effort involving government subsidies, intermediary sales assistance, and enterprise concessions. This approach is expected to be effective, especially in reducing replacement costs: providing a 1% loan subsidy for homebuyers completing “sell old, buy new” transactions within 2026, with a total citywide subsidy of 100 million yuan. This measure directly lowers buyers’ financial burdens, and the flexible “sell old and buy new” sequence increases operational flexibility, helping to connect the primary and secondary housing replacement chain. Additionally, the policy amplifies the multiplier effect by encouraging developers to offer promotional discounts, which, combined with financial interest subsidies, are expected to effectively stimulate improved housing demand.

Jinan Adjusts High-Level Talent Home Purchase Subsidy Policy

Recently, the Jinan Housing and Urban-Rural Development Bureau issued the “Notice on Adjustments to the High-Level Talent Home Purchase Subsidy in Jinan.”

It states that talents classified as A, B, C, or D, recognized by the Municipal Talent Work Leadership Group Office, must meet the following conditions: employed in a company within Jinan’s administrative area; the applicant’s family (including the applicant, spouse, and children under 18) purchasing their first commercial home in Jinan within five years of their initial talent recognition; the application is made within five years of initial recognition, and as of the application date, the family has no other housing registration or transaction records in Jinan.

Specific support policies include: A-class talents receive a “one policy per person, one case per matter” approach; B-class talents are eligible for a home purchase subsidy of 50% of the purchase amount (based on online contract registration), up to 1 million yuan; C-class talents receive a 50% subsidy, up to 700,000 yuan; D-class talents also receive a 50% subsidy, up to 400,000 yuan.

Additionally, full-time doctoral and master’s graduates meeting the criteria are eligible for subsidies: within five years of graduation, 150,000 yuan for PhDs and 100,000 yuan for master’s degrees (for “specialized and innovative” private enterprises, 250,000 yuan for PhDs and 150,000 yuan for master’s); for “specialized and innovative” private enterprises, PhDs within 5–10 years of graduation receive 100,000 yuan, and master’s degrees receive 70,000 yuan. If the subsidy exceeds 25% of the actual home purchase amount, the amount will be capped at 25% of the purchase price.

Chief Editor: Li Dan

Proofreader: Lü Jiubiao