As a KOL agency, what I really want to say is:

Honestly, KOLs are just a bunch of amateurs.

Many people take on ads just for the sake of taking on ads.

When projects come to them, they don't do any real due diligence at all.

Most just carelessly put together copy and post it (even top-tier KOLs do this).

Many act like they're above everyone else.

They act like project teams should be begging them to do promotions.

They've all been spoiled!

Playing diva, but they don't even understand the projects themselves.

A lot of project teams have given feedback saying many KOLs (including top creators) don't do serious research. Ask them to post a promotion, they get paid a few thousand dollars, and they half-ass it.

Completely unprofessional and uncommitted. It's like they think the project teams owe them something.

When you put actual effort in and let results speak—honestly, there really aren't many who can actually drive real volume.