Apple (AAPL) Plans a Standalone Siri App As It Looks to Gain an AI Edge

FomoAnxiety · 2026-03-24T23:12:49+00:00

Apple is developing a standalone Siri voice assistant app with an "Ask Siri" feature, set to launch at the Worldwide Developer Conference. Amid pressure to strengthen its AI strategy, Apple aims to modernize Siri and enhance integration across its products, potentially boosting its sales and stock value.

FomoAnxiety

2026-03-24 23:12:49

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Apple AAPL -0.06% ▼ is testing a standalone Siri voice assistant app alongside a new “Ask Siri” feature that will work across all of the company’s software products.

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The new Siri products are reportedly part of Apple’s artificial intelligence (AI) strategy. The company is looking to modernize Siri by giving it a fresh look and chatbot-like experience, according to multiple media reports.

The new Siri is slated to be unveiled on June 8 at Apple’s annual Worldwide Developer Conference and be included in the iOS 27 and macOS 27 operating systems. Apple is expected to unveil several new AI products this year as the company looks to gain a competitive edge in the space.

AI Pressure Builds on Apple

Apple has come under pressure from analysts and investors for not having a more robust AI strategy and for failing to integrate the technology into its consumer electronic devices such as the iPhone and iPad. The company has announced what it calls “Apple Intelligence” but has yet to develop a killer AI app.

Many analysts say that the Siri digital assistant is a logical place for Apple to integrate AI and create a product that will appeal to consumers. Wall Street also says that greater integration of AI technologies could lead to a refresh cycle for products such as the iPhone, boosting Apple’s sales.

Is AAPL Stock a Buy?

Apple stock has a consensus Moderate Buy rating among 24 Wall Street analysts. That rating is based on 14 Buy, nine Hold, and one Sell recommendations issued in the last three months. The average AAPL price target of $304.66 implies 22.35% upside from current levels.

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