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Every time a prominent figure from various industries passes away, there's a flood of media coverage and commentary about celebrities.
It's actually becoming increasingly difficult to distinguish between legitimate reporting and sensationalized content that exploits tragedies for engagement.
In a sense, when celebrities, stars, or influencers engage in business activities, they're being consumed by the media. They themselves are also attempting to control or manipulate public opinion.
As for those issuing same-named shitcoins on the blockchain, that's gone beyond mere consumption—it's pure opportunistic behavior.