X platform will update revenue-sharing mechanism to increase weight on creator exposure in their region

ZkProver · 2026-03-25T00:47:28+00:00

ChainCatcher reported that X Product Lead Nikita Bier posted on the X platform stating that starting Thursday, X will update its revenue sharing incentive mechanism by increasing the weight of exposure in creators' regions to encourage content that resonates with users in their own country, neighboring countries, and those sharing the same language.This move aims to reduce behaviors of competing for traffic through attention exploitation and promote diversified dialogue on the platform. X is inviting creators to begin building audiences locally.

ZkProver

2026-03-25 00:47:28

ChainCatcher News, X product lead Nikita Bier announced on the X platform that starting Thursday, X will update its revenue sharing incentive mechanism to increase the weight of exposure in creators’ regions, encouraging content that resonates with local, neighboring, and same-language users.

This move aims to reduce the focus on traffic wars and promote diverse conversations on the platform. X invites creators to start building local audiences.

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