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X Platform will update its revenue-sharing mechanism to enhance the weighting of exposure in the regions where creators are located.
Odaily Planet Daily reports that X product lead Nikita Bier announced on the X platform that starting Thursday, X will update its revenue sharing incentive mechanism to increase the weight of exposure in creators’ regions. This aims to encourage content that resonates with users in their own country, neighboring countries, and speakers of the same language. The move is intended to reduce behaviors focused solely on traffic battles for attention and promote diverse conversations on the platform. X invites creators to start building local audiences.