Four Years, Four Business Failures: Kangjian Reshapes China Communications Construction Real Estate Beijing Layout

Text/Beijing Jinshen Lin Zhenxing

The Beijing real estate market in 2026 is starting off colder than expected.

But Chang’an Huaxi Fu·Jin’an (referred to as “Jin’an”) has emerged with a distinct independent trend.

Data doesn’t lie: in 70 days of market entry, 200 units signed online, Jin’an quickly ranked No. 1 in new home online signings in Beijing for January and February.

Even more stable, approximately 47.5% of inventory has been sold, with an average transaction price of 44,232 RMB per square meter, totaling 848 million RMB, nearly recovering 90% of land acquisition costs.

This performance, in the eyes of Kang Jian, Vice General Manager of China Electric Power Construction Group North China Region, may not be surprising.

After all, in January, Jin’an topped Beijing’s sales chart with 158 units signed online in a single month.

At that time, Kang Jian shared a large red poster on social media with only eight words: “Posters are easy, the process is tough.”

These eight words reveal the difficulty behind all the glamour.

As the regional marketing leader, Kang Jian didn’t sit in an office commanding subordinates. He chose to root himself on the front lines every day, listening to the most authentic “firefights.”

He personally engaged in in-depth conversations with every customer who paid a deposit. He knew better than anyone why customers chose Jin’an and why they were willing to act decisively in the off-season.

This frontline insight gave Kang Jian extraordinary confidence in the project’s hot sales. What seemed “expected” was simply the result of precise demand insight.

In March, Jin’an’s online signings were affected by the traditional Spring Festival holiday. But Kang Jian clearly didn’t want to wait—taking advantage of the early spring heat, he prepared to “strike while the iron is hot” and continue pushing high-quality units.

01

In Beijing’s real estate circle, the “iron rice bowl” of state-owned enterprises appears stable but is actually full of undercurrents. Many professional managers make high-profile entries only to leave disappointed under the pressure of KPIs and internal culture.

Kang Jian, however, is an “outlier.”

Having joined China Electric Power Construction Group for over four years, he not only stayed at the table but also firmly rooted himself, leading his team to a “miraculous” turnaround:

From being “absent” on Beijing’s sales rankings in 2022, to rising strongly into the top 20 by 2025.

Behind this is the relay of four hot-selling projects and a deep reshaping of “product series” and “marketing elite.”

In Kang Jian’s strategic vocabulary, there’s no “going with the flow,” only “going against the current.”

His approach is very “counterintuitive”: he chooses to launch projects during the most difficult downward market periods. While others hesitate, he strikes; while others retreat, he advances. The results are often miraculous.

First shot: Beijing Huaxi Fu

During the toughest “mask period,” it launched against the trend, selling out 249 units instantly, marking China Electric Power Construction’s first victory in Beijing.

Second shot: Chang’an Huaxi Fu (also called “Phase One”)

This “mountain” was even harder to conquer. But Kang Jian’s team targeted precisely, with over 300 units signed online in 30 days, totaling 1.58 billion RMB, covering land costs.

The average online signing price of 45,000 RMB per square meter, in the 7 million RMB per square meter market of Shijingshan that year, was a “price butcher,” earning legendary status.

Third shot: Chang’an Huaxi Fu·Jin’an

At the end of last year, Jin’an opened with 249 units sold in 66 minutes. This number, like a cycle, once again proved Kang Jian’s precise market control.

From the first Huaxi Fu to the “Super Huaxi Fu” three-year grand slam, Kang Jian led an “Electric Power Construction Iron Army” to make the “Huaxi series” a golden brand in Beijing’s real estate market.

Kang Jian’s four years tell the story of a real estate professional transitioning from a private enterprise to a state-owned enterprise, from project manager to regional vice president—how to take root and eventually flourish on a new platform.

They say talented horses are common, but good mentors are rare.

Kang Jian’s mentor might be Zhang Shizheng, Deputy General Manager of China Electric Power Construction Group.

Both have the same name on their resumes: Longfor. This real estate company, known as a “military academy” of real estate, not only shaped their marketing philosophy but also later bound them together.

At Longfor, Kang Jian served as marketing director for the Laizhuo Train New City project.

Compared to Kang Jian, 42-year-old Zhang Shizheng has a more extensive background. From Shenyang Vanke to Longfor Beijing Marketing General Manager, then to Taihe Management Center Deputy General Manager, he experienced many ups and downs in the private sector.

Before Taihe’s collapse, he decisively switched to a state-owned enterprise—China Electric Power Construction Group—rising from marketing director to group vice president.

Kang Jian was the “fresh blood” that followed closely behind into China Electric Power Construction Group.

From Longfor project marketing director to head of marketing for China Electric Power Construction Group North China, Kang Jian’s rise not only proves his personal ability but also resembles a successful “transfer” of Longfor’s gene into the state enterprise system.

02

If the first two battles were about “favorable timing, geography, and human resources,” then Jin’an’s battle is purely a test of “hard power” in close combat.

Jin’an faced a “hellish” situation:

• Next door, Shijingshan, second-hand homes are fiercely competing with price cuts, squeezing the new home market.

• New projects flooding the market, with Jingyue Chang’an averaging 61,000 RMB per square meter, Yuanxi’s discounted units dropping to 50,000 RMB per square meter, Jing Shan and He even offering discounted units at 40,000 RMB per square meter.

As competitors’ prices approach closer and the “good house” gene is no longer rare, Kang Jian’s fight was indeed tough.

But he still led Jin’an to carve out a path amid the bloodbath of competitors.

This was not only a victory of product but also a strategic marketing victory. Kang Jian used solid online signing data to prove he is not just “lucky,” but a true marketing warrior.

He summarized the success of the three Huaxi Fu projects with three words: product strength.

In his view, “without good products, even the best marketing won’t yield much.”

Since Phase One sold well, Jin’an’s product remained as unchanged as possible.

The entire community has 421 units, with only 50 units of 118㎡ four-bedroom units; nearly 90% of the units are three-bedroom.

Including 78㎡ small three-bedroom units, 96㎡ south-facing three-sided wide units, and 118㎡ south-facing two-sided wide units.

Apart from cutting the 135㎡ large units from Phase One, the other three types—78㎡, 96㎡, 118㎡—almost directly copy the design of Phase One, even the decoration style of showrooms carries a familiar flavor.

The benefit is greatly reducing trial-and-error costs.

The smallest 78㎡ three-bedroom units are located in the southernmost part of the project, distributed in buildings 12#, 13#, 14#, and 15#, totaling 102 units, with 52 signed online so far, over half sold.

Among them, building 12# east side has a Longwangmiao, but it hasn’t affected sales speed; 28 units signed, with 3 pre-booked.

In terms of product, the 78㎡ units directly copy Phase One, with increased north-south赠送 (additional space), extending by 10.6㎡, with a practical utilization rate of 91%.

The 96㎡ units have a living room width extended from 3.8m in Phase One to 4m in Phase Two. Located in buildings 1#, 2#, 3#, 4#, 7#, and 10#, with 209 units (including 7 duplexes), 106 signed online, over 50% sold.

Building 1# in the northernmost area, due to high-voltage lines, has poor sales performance, with only 3 units signed out of 60.

Additionally, building 4# west side is a ground parking lot, southeast side is a public toilet, with 30 units available (including 1 duplex), 15 signed so far.

The 96㎡ units have even more赠送 (additional space), extending by 18.2㎡, with a practical utilization rate of 93%.

The 118㎡ units are located in the best central part of the community, with two types: three-bedroom and four-bedroom. There are 110 units (including 10 duplexes), 42 signed online, with a sales rate of about 38%.

Among them, 118㎡ three-bedroom units are in buildings 5# west side, 6# east side, 8# west side, 9# east side, and 11# west side.

This type is south-facing with two wide sides, over 50㎡ LDK area, a 7-meter sunlight corridor, providing ample lighting and views. In Kang Jian’s view, “this is the best under-120㎡ type in all of Beijing.”

The 118㎡ four-bedroom units are in buildings 5# east side, 6# west side, 8# east side, 9# west side, and 11# east side.

This is the project’s only four-bedroom product, a classic four-leaf clover layout.

With a赠送面积 (additional赠送 area) of 14㎡, though less than the 96㎡ units, as a洋房 (garden-style house), it achieves a房房率 (usable area ratio) of up to 95%.

03

In 2025, China Electric Power Construction Group achieved 3.725 billion RMB in rights sales, ranking 20th among Beijing developers, advancing nine places from the previous year. The first phase of Chang’an Huaxi Fu was undoubtedly the main contributor.

In 2026, the battle continues. To maintain its position in Beijing’s real estate scene, the Jin’an battle is critical for Kang Jian—he must win.

But Kang Jian also has another card—Longyue·Jiuchen.

This villa project of China Electric Power Construction Group has a rather turbulent history. From “Hongrui Xifeng” to “Xishan Yuanzhu,” and now “Longyue·Jiuchen,” the name has changed multiple times, and it has been seven years since the initial land acquisition.

This time, Kang Jian didn’t hesitate and directly played his most lethal move—price cuts. Not just a few thousand or ten thousand RMB, but slashing prices to “half.”

A sales consultant for Longyue·Jiuchen explained, “The previous launch price was 1.5 to 1.8 million RMB, also the record price approved by the construction committee.”

“Now, the units on sale are duplexes, quasi-ready houses, with the upper duplex about 350㎡, priced around 7.9 to 8.6 million RMB; the lower duplex about 400㎡, priced between 9 and 15 million RMB.”

Setting aside the price, the project itself has a very solid foundation, surrounded by mountains on all sides, with high negative oxygen ion concentration, overlooking Xishan Forest Park and Jietai Temple.

As early as February 2018, China Electric Power Construction Group, in partnership with Long泰 Industrial, acquired the site for 4.65 billion RMB at a bottom price.

More than two years later, in November 2022, Longyue·Jiuchen (recorded as “Hongrui Xiyue Mansion”) obtained pre-sale permits. At that time, only one unit was signed, with a signed area of 398.94㎡, and an average transaction price of 36,546.85 RMB/㎡.

But Kang Jian didn’t give up. After rebranding, Longyue·Jiuchen seemed to have opened a new chapter, reborn, and ranked third in Beijing villa online signings in 2025.

Currently, the project has 60 units signed, with an average price of 24,583.52 RMB/㎡, totaling 560 million RMB.

Beyond Jin’an, Longyue·Jiuchen has become China’s Electric Power Construction Group’s second growth curve in Beijing for 2026.