Liquor Price Internal Reference March 25 Price Release - Yanghe Dream Blue M6+ Down 2 Yuan/Bottle

Sina Finance’s “Wine Price Insider” Launches with Major Updates: Know the Real Market Prices of Famous Baijiu

Data collected over the past 24 hours shows that the retail prices of major Baijiu products in China remained relatively stable on March 25. If one bottle of each of the 11 key products is bundled and sold, the total price today is 9,911 yuan, down 2 yuan from yesterday. The overall market performance is steady, with some high-end products continuing to rise in price, while a few mid-range products have slightly decreased.

Today, the Baijiu market shows mixed price movements among major products, with four rising, four falling, and three remaining unchanged. Among the increases, Kweichou Moutai Boutique leads with a price increase of 5 yuan per bottle, continuing its upward trend and reaching a new one-month high; Feitian Moutai rose by 3 yuan per bottle, with channel prices slightly higher; Guojiao 1573 increased by 2 yuan per bottle; Qinghua Lang rose slightly by 1 yuan per bottle. On the decline, Xijiu Junpin fell by 7 yuan per bottle, hitting a one-month low; Wuliangye Puwu Baidai, Yanghe Mofeng Blue M6+, and Gujinggong Gu20 all dropped by 2 yuan per bottle. Wuliangye 1618, Qinghua Fen 20, and Shuijing Jiannanchun prices remained unchanged compared to the previous day.

The “Wine Price Insider” sources its daily data from approximately 200 collection points across various regions nationwide, including but not limited to designated distributors of wine companies, social distributors, e-commerce platforms, and retail outlets. The raw sampling data reflect the actual retail prices at the end of transactions over the past 24 hours, aiming to provide an objective, scientific, and fully traceable dataset on the market prices of well-known Baijiu brands. With the official iMoutai platform starting sales of Feitian Moutai at 1,499 yuan per bottle during the New Year’s Day, and the Boutique Moutai at 2,299 yuan per bottle on January 9, the influence of these new channels on the retail prices of these two products is gradually becoming evident. The daily prices published by “Wine Price Insider” follow a weighted calculation based on actual transaction volumes, incorporating quantifiable prices into the retail price calculations of these two types of Baijiu.

【Click to enter Wine Price Insider and view real prices of Baijiu】

In important news for the Baijiu industry, the “2026 China Sauce Wine Consumption Trends Forum” was held in Chengdu, themed “Breaking the Sauce Liquor Pattern, Establishing New Momentum.” Senior sauce wine expert Quan Tu delivered a speech titled “The New Cycle of the 2026 Sauce Wine Industry and the Breakthrough Paths for Second- and Third-Tier Brands,” presenting eight observations: 1. The sauce wine industry will bottom out and rebound by 2026, with the most difficult phase already past; 2. The sauce wine market remains optimistic, with no change in consumption upgrade trends; 3. Supply-side quality improvements on a large scale are driving the industry, with “good money driving out bad”; 4. Kweichou Moutai prices are returning to a rational range, with 1,499 yuan becoming the new price center; 5. The branding process in the sauce wine industry is accelerating, moving toward premium brands; 6. Aged sauce wine will become a core category in the future; 7. The new investment window is closing, and the industry is entering a phase of stock consolidation; 8. Small and medium-sized wineries can break through through aged boutique products, regional deep cultivation, and flavor innovation.

【Click to enter Wine Price Insider and view real prices of Baijiu】